How often do you get a second chance in life? Automotive OEMs have always been strong in professionalizing their traditional business model, focusing on volumes and pure product selling. However, looking at the numbers, their sales have been struggling in recent years, even before COVID-19. Digital trends and the impact of COVID-19 on the mobility market Why so? The mobility market has been disrupted by many new mobility players, which have leveraged recent digital trends to take over customer interface and passengers. For example, there’s Uber, Didi, and Gett getting away from car ownership…Lilium, Bird, and EHang exploring new urban…

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