One thing to remember is that people do keep getting bored with the same monotonous routine. They need something new to experiment all the time. This trend is most widely seen in millennials. To keep up with this demand, it’s important the digital grocery space keeps getting innovated. Now you must be wondering how that can be done.
Check out these five amazing tips to innovate your digital grocery space:
1. Seamless Checkout Experience:
Now, this one is a blend of online and brick and Mortar. One big example, in this case, is Amazon Go. It is one of the world’s most advanced technology. There are no lines, no checkout, just grab the items that you want and go!! You simply use the Amazon Go app while entering the store, pick up the items that you want and when you walk out your amazon wallet is charged automatically.
Now, what is the technology behind all this? There are three aspects to it — Computer Vision, Sensor Fusion and Deep Learning. It automatically detects what items are picked off the shelf and which are returned to the shelf. Based on that you get a receipt and your account gets charged.
Doesn’t it sound fancy? You get the satisfaction that you have picked the items of your choice and don’t have the hassle of waiting in a line and check out process is seamless.
2. Convenient Meal Kits
Source: Google Images
This can be a showstopper in your grocery store app. People these days, especially the working population have limited time to cook and arrange for meals. With a forty-hour workweek, it’s almost impossible to keep arranging the ingredients and cook a very fancy meal for your family. Having meal kits can be a good solution for this.
For Example — If you want to have those crispy cheesy fries, the meal kit can have diced potatoes, cornflour, ketchup and other sauces and veggies packed in one kit. Another icing on this cake can be attaching a recipe along with the kit so that the buyers don’t have to think much, ingredients and recipes are both readily available. They just have to go, cook and serve.
Like this you can keep expanding the range of kits, customizing the menu for the whole week for a family. No more opening the fridge every day, and thinking about what to make and spending hours on it. A great example of this is the Amazon Meal Kits — Through that, you can make a meal for two in under 30 minutes.
Another innovation to this can be meal kits for kids’ tiffin boxes. Preparing a wholesome meal for kids is a concern of every mother in the world. She wants to feed the best to her child. But, due to the paucity of time, she can’t do that every-day. Why not make her life easy through these meal kits?
3. Making Grocery Shopping a Unique Experience
Grocery shopping is like a ritual in every household, why not make it a memorable experience. A major way this can be done is by involving the whole family in this experience. Which kid doesn’t remember buying groceries with his/her mother?
Why not invite the whole family to shop and provide some engaging activities for kids, so that mothers can shop and kids remain engaged as well? This can range from simple activities like miniature play zones in grocery stores and constant staff interaction, specifically with families that come for grocery shopping regularly.
Having give-away candies for kids at checkout counters is also a good option in this zone. Having an in-store restaurant can also be a great option. A great example of this is the Kitchen 1883 concept used by Kroger. It focusses on American comfort food, which is closely allied to the grocery proposition.
4. Virtual Reality Experience in Grocery Apps
When customers point their smartphone in the right direction at locations such as public squares, a virtual store is displayed where items sit on shelves or hang from the walls. This app provides a simulation of a physical retail store so shoppers can feel more immersed in their online shopping trip. This can be especially fun for kids.
5. Crowdsourcing Analytics
This can be a great feature in any grocery ordering app. Via customer crowdsourcing stores can stock only the materials that will sell. There can be features like Avoid the crowd. Social media feeds can tell the user how busy the shop is before they enter it. This not only improves the real-life experience but ensures an increased footfall in the grocery stores.
While the shoppers visit the stores, they can keep scanning all the items while picking them and an automatic bill can get generated which they can pay at checkout or online. There can be a great reinforcement of the grocery brand by displaying the Facebook likes that your brand has. This ensures that people know about the popularity of the store.
Also, you can display stats like how many people have purchased that particular product, that very day. This serves two things, you get to know the demand for a particular product and stock it that way. Second, users get an insight into the products that are frequently bought.
Now that we have deep-delved into the idea of innovating the digital grocery space, in case you want to build your mobile application for your business, GrocersApp can take you through the process of building one with ease. If you have any query, write to us at [email protected]
Originally Published Here: https://www.grocersapp.com/blog/amazing-tips-digital-grocery-space/
Just consider other points, including the demands of the grocery business, consumers shift from traditional shopping to online, and much more.That’s definitely going to affect how the grocery delivery business really grows.Now, see this:Monthly retail sales of grocery stores in Canada from 2015 to 2020 (in billion Canadian dollars) * Source: StatistaA visible shift in retail sales in just Canada is seen via this graph.Today the grocery consumers enjoy incredible accessibility at their fingertips.Extended waiting hours, wandering around in the store for groceries, and then finding relevant products were some major issues.Now, everything is accessible in the comfort of home via a site or an app.Digital order requests have ascended — after all, it is just a few clicks that’s going to get consumer’s their chosen products.
And, that’s when the grocers were more alert and understood how big their market is.Just after a few weeks (with enough grocers delivering the groceries), the impact of pandemic was resolved.So, the first reason behind the constant growth of groceries recently is the ‘impact of COVID-19.’Whilst the pandemic has been so harsh on the world, it seems that this crisis has been positively impacting the online grocery delivery business.The ‘Pre-Pandemic’ Regulars HelpedFor instance, a grocer has been supplying groceries to some specific customers for a few months or years.
Now, when the world has faced such crisis, why would the customers find a new grocery delivery business, if the existing one is delivering the groceries on time?The main factor that is leading to grocer’s growth is the trust that has been built between them and the customers.That’s for the grocery delivery stores, who have been in the market for a while now.
However, a scalable and engaging online presence is a must.Newbies had to face a few challenges too, including spreading the word about their brand, getting attention from the customers, maintaining quality, building trust amongst the patrons, and much more.But, customer’s demand for groceries was so high that it somehow blurred a few challenges, which could have been much more adverse for the newbie online grocery delivery businesses.Hence, pre-pandemic trust and connection with customers have certainly helped the existing online grocery delivery businesses.
And, the pandemic has given them a good reason to shop online, precisely.‘Amazon’ is a giant in this market, and perhaps, the biggest dominator as well.The reason?The price, the comfortable shopping experience, the rapid delivery, the product quality, or be it anything else that a customer demands, everything is aptly delivered by Amazon.Ultimately, it is the ‘comfort’ that people are looking for.So, if the online grocery delivery business does provide a ‘comfortable shopping experience’ to the customers; sustaining would be pretty easy.Also, the impact of the coronavirus pandemic swipes away all the credit for the online grocery delivery business’s success.
They wish for an online grocery delivery business that is ready to understand their ‘safety needs.’Perhaps, those getting sufficient success in the grocery business are following the same.So, for the grocery delivery business, growth is coming from upkeeping the grocery delivery safety measures.If they feel, they are safe when using your services and products, they will completely rely on you, without hesitation.Bulk Shopping OptionThe online grocery delivery business has simplified the whole concept of grocery shopping.Bulk shopping is not so comforting when done from the physical stores.On the other hand, it is pretty easy to order groceries in bulk when shopping from the comfort of the home.All they need to do is click on the products to add them to the cart and order it.However, physical stores don’t allow for such a comforting grocery shopping experience.Just imagine how much time it would consume to find, pick, and collect groceries in bulk from the physical store.
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The current global pandemic has trapped people in their homes.
While everyone is following the stay-at-home orders to support the government and contain coronavirus, businesses are trying their best to supply groceries and other local products at customers’ doorstep in the most convenient way.
Well, the popular grocery and food apps, such as Uber, are taking important steps to provide their customers with the best shopping experience.The Importance of On-demand Grocery Delivery AppUber has recently launched the Clones Instacart app, which is designed to offer convenient home delivery services.
Some of these changes are expected to last for years.
The on-demand app solutions have made our lives a whole lot simpler.
Uber gives retailers a chance to grow their business and get ahead of their competitors.Contactless DeliveryThe whole purpose of this lockdown is to promote social distancing.
In this article, the readers will gain information about the significance of Grocery mobile app development and the benefits of using on-demand grocery app.
Alteza is a prominent IT solutions company that builds Ecommerce apps based on business needs.
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