Holidays are great. Everyone loves it. You get to unwind, spend time with your family, or your pals. For some, it's a time to take a little break from work. If there's ever a better time to live your life and ease stress, it's on holiday seasons.
While others are chilling and having a good time, you can seize this opportunity and use it to create intelligent marketing campaigns that will give your business a lift. Meanwhile, if you’re just starting out or need a restructuring done to your website, get modern website designers.
Here are some holiday marketing ideas you can try out:
- Do a holiday-themed giveaway
People love free things. Nobody says no to freebies. It gives people the impression that they've got nothing to lose. What better time to do free giveaways than holidays?
Giving some of your product for free or offering a particular service for free during festive periods is a great way to create more awareness, grow your followers, or promote a product or service.
But don't do it for the fun of it, especially if you're giving out a valuable commodity. You should make it count. You should be clear on the purpose and intention of the giveaway. Is it to get more people to subscribe to your email list, get more Instagram followers, or to create awareness for a product you want to launch later.
Doing giveaways during holidays is an excellent marketing campaign. Once you're clear on the purpose for doing the giveaway, then you can strategize on how best to achieve them with the rules, themes, and guidelines that'll accompany the giveaway.
- You can run an appreciation campaign
Holidays are widely considered as a moment to spread love. It's a good time to show appreciation to loves or people who are important to you. It will be great if you can do the same for your customers. Run a campaign and let them know how much you appreciate them for choosing you and not the competition. You can send them emails, texts, or run a social media campaign ( whichever way you can reach out to them).
- Influencer marketing campaign
This is another way to generate awareness for your business. Can you imagine the number of new followers you're going to get in the next 24 hours if a popular celebrity gives you a shout-out on Instagram?
It doesn't necessarily have to be on Instagram or a pop star, anybody with a large following and is popular on any platform will do just fine.
- Organize a holiday-themed contest
Don't forget, this is not just about the fun, it's strategic marketing that's designed to make people know about you and what your business is offering. Like the other ideas, this should also be targeted and structured with a purpose and goal in mind. You can organize a contest online or offline. Whatever works for you.
- Offer free shipping for your products
People like it when the condition and situation of things appear to be in their favor. Sure, you're probably going to set more stuff sold, but the selling is not the main goal here, it is to get them to interact with your business and perhaps become loyal customers.
- Offer discounts on some products or service that are in demand
You can over them a very enticing discount on some products they'll be needing for the holidays. For instance, you can slash the prices of your Christmas trees. It's a good way to divert their interest away from your competition.
- Holiday-themed ads
This strategy is great. When you run using a particular holiday theme, you're going to get more engagements, but since you'll be doing it in the spirit of the season, be sure to attach an enticing offer.
So what now?
Pick an idea that resonates with you, while considering your budget too. Every business needs awareness to stay relevant, including yours too. And holidays are good times to win people over.