The turnover of goods via the internet has grown significantly over the last four years. I would like to turn to statistics to help you picture the extent of that growth:

  • There were 300 million active users on Amazon in 2015.
  • There were 183 million people who visited Amazon in September 2017 alone.
  • 87 million people visited Walmart and 86 million more visited eBay within the same timeframe in 2017.

All these people generate an enormous amount of data that have to be collected and processed to bring some value. Entrepreneurs actually have two options: they either ignore all that data or adopt technologies to tame them. The first option does not seem so attractive since it is deprived of data-driven decisions. The second one is the path most modern e-commerce companies have stepped in.

But what are the real benefits of big data for e-commerce? Let’s find out what this technology enables you to do as a business owner. You can read more about this topic here.