Quantitative vs Qualitative research are the two main techniques- by using these you can collect many polls to get better results, would be great for the wide-reaching audience.
Simply answer would be:
Quantitative data tells you the numbers, which shows the broad identifications related to your study.
Qualitative information brings you solid details and gives the facts to understand their full implications.
To get the best results, you must have to put all the methods in your surveys.
Here it is very important to understand the differences between Quantitative vs Qualitative research.'
Brief on Quantitative Research
It is used to understand the opinions and motivations. It provides insights or helps to develop ideas or hypotheses for a possible quantitative study.
Whereas Qualitative Research is focused on opinions and thought.
Some common approaches include focus groups (group discussions), individual interviews, and participation/observations.
- It’s utilized to measure attitudes, opinions, behaviours and other specified factors and also generalize results from a larger sample population.
- Quantitative Research uses measurable data to formulate facts and uncover patterns in research.
- Quantitative data is based on to collect hard & cold facts, figures or numbers.
- Quantitative data is in the form of statistical and structured.
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