The right marketing strategy can make or break your efforts to grow your startup’s online presence.
To help increase your chances of success, here are six proven ways to get your budding company’s name out there.
Build a conversion-focused website
You probably have logos, designs, and colours you prefer for your website. These might be different from what your colleagues or partners like.
Here’s the thing: What you prefer doesn’t matter.
When building a website for your business, you need to focus on what your customers want. It should be easy for them to read, navigate, and use. The website’s design should be focused on making it simple for customers to take the action you want them to do.
This doesn’t mean you should completely ignore your preferences. After all, it’s your brand and business. But keep in mind, what you like may not be what others like.
At the end of the day, having a conversion-focused website will help grow your online presence, increase your sales, and improve your bottom line.
Invest in SEO and PPC
Whether you devote resources to search engine optimisation (SEO), pay-per-click advertising, or both, you’ll likely spend money. But keep in mind that this is where your marketing will pay dividends.
By investing long-term in SEO, you can develop a better ranking on major search engines like Google and Bing. This is valuable because ranking highly will bring more people to your website, enabling you to gain more digital real estate.
The more real estate you have, the less real estate your competitors have.
Ranking higher in search engines also helps develop trust, which is vital in developing relationships and increase sales with your customers.
PPC, on the other hand, increases the likelihood that more people will see and click your ads on online search results pages. It’s an effective way to place your website in front of more people when they intend to find you.
Engage in retargeting
Statistically, 97% of people that visit your website for the first time aren’t going to convert. They’re not going to fill out a form, interact with your business, or buy what you’re selling.
On average, it takes about seven times for a consumer to see your brand, logo, or business asset of yours before they trust you enough to give you their information, or do the action you want.
That’s where retargeting comes in. It’s a form of online advertising that reminds visitors about your products and/or services after they leave your website without buying.
With retargeting, you can build up your list of prospects, ensure that people return to your website, and increase the likelihood of repeat visitors buying from you.
Develop your online reputation
87% of people won’t interact with a brand – which means they won’t give you their information and purchase from you – if you have no reviews.
So all that effort in creating your site, optimising it for search engines, marketing it, and retargeting your visitors would be useless without a great online reputation.
See to it that you have reviews all across different review platforms like Facebook and Google My Business. You can also try Top Rated Local, which lets you create a free account and generate reviews and aggregate reviews from several other platforms.
Developing a great online reputation is an effective way for potential customers to understand who you are, what you do, and why people should trust you.
Create great content
Invest in videos for content, specifically. Why? Because videos are your round-the-clock salesperson. When you place it on your website, social media platforms, and on conversion pages, it’ll pitch your product or service 24-7.
Videos are also a great way for people to interact with your brand, especially if it’s you in front of the camera. Your audience will be able to see:
- Who you are.
- What you stand for.
- What you’re trying to accomplish.
- How you can help them.
Plus, videos rank highly on Google and YouTube.
By building your video library, you’re developing an information base for your audience. This helps you build trust and SEO value. More importantly, you’re providing a service to your customers that will make them want to work with you in the future.
Focus on social media
Social media is an effective platform that lets you expand your online presence to more people. About 57% of consumers say that social media influences their shopping behaviours.
You don’t have to just be an e-commerce or online business owner to take advantage of social media. Because of the opportunity to reach people on a platform they’re familiar with and trust, this is your chance to broaden your online presence without investing an arm and a leg.
That’s not to say that you shouldn’t put money into your social media push. But primarily, especially in the beginning, you’d want to invest in your content by:
- Creating videos.
- Interacting with your audience.
- Providing information (e.g. statistics, photos of projects you’ve completed).
Investing in your social media gives you an extension of your website. You can use information from social media platforms (e.g. behaviours, intentions, socio-economic status) to make sure you’re in front of customers when they need you.
Bonus tip: Hire a digital marketing specialist
Working with a digital marketing professional is an efficient way to grow your online presence. By outsourcing this aspect of your business to an offshore specialist, you’re able to:
- Focus on your core competency instead of spending so much time on tasks you don’t specialise in.
- Reduce your costs, enabling you to free up resources and invest in areas that will make a difference.
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