The Men’s Underwear Market research report provides the latest industry data, growth, key segments and future trends on the basis of the detailed study. This market report also allows you to identify the future opportunity and growth rate of the leading segment based on regions and countries.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the men’s underwear market include Phillips-Van Heusen Corporation, Hanesbrands Inc., Jockey International Inc., Ralph Lauren Corporation, Levi Strauss & Co., American Eagle Outfitters Inc., Naked Brand Group Inc., Perry Ellis International Inc., HUGBOSS, Berkshire Hathaway Inc. (Fruit of the Loom). This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

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Market Dynamics

The growing millennials population, coupled with rising awareness about personal hygiene, health, and fitting, is anticipated to drive the market growth. The availability of a wide range of products and designs suitable for various purposes, including sports, regular wear, and functional wear, is anticipated to fuel the product demand. Changing fashion trends, rising disposable income, and changing consumer lifestyles and preferences are expected to boost market growth. Growing concern regarding the fabric used for manufacturing underwear is one of the major factors driving the market. The availability of products in various materials such as cotton, polyester, nylon, rayon, silk, and cotton blends drives the product demand.

The report covers Porter’s Five Forces Model, Market Attractiveness Analysis and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level.

Additionally, these tools also give inclusive assessment of each application/product segment in the global market of men’s underwear.

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Market Segmentation

The entire men’s underwear market has been sub-categorized into type, fabric and distribution channel. The report provides an analysis of these subsets with respect to the geographical segmentation. This research study will keep marketer informed and helps to identify the target demographics for a product or service.

By Type

  • Briefs
  • Boxer Brief
  • Trunks
  • Boxers
  • Others

By Fabric

  • Cotton
  • Polyester
  • Modal
  • Nylon
  • Others

By Distribution Channel

  • Online Store
  • Offline Store

Regional Analysis

This section covers regional segmentation which accentuates on current and future demand for Men’s Underwear market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand for individual application segment across all the prominent regions.

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