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E-commerce businesses entail a digital presence from product discovery to transaction and everything in between. This phenomenon has evolved from simple marketplaces where Indians got acquainted with online shopping. Today, social e-commerce has made the process more interactive to communicate with consumers.
Time is of the essence in technology and it involves both infrastructure as well as trust in online transactions. In a dense and deep country like India, managing average variable costs is essential to determine the future of positive free cash flows. And with low Average Order Value, this is cause for concern.
That is what matters next- the ability to manage high average variable cost especially when it does not reduce with scale in business. In all likelihood, e-commerce will be modelled after the ability to solve these problems. After all, India remains a global consumer market.
Head to the link below to read more.
https://transfin.in/what-is-the-future-for-indian-internet-based-commerce
