Customer satisfaction is the key to creating a long-term relationship with your customers.
Customer Satisfaction Score (CSAT) is a basic measurement of a customer's satisfaction with a brand's product and/or services
A smartly implemented CRM helps streamline your sales pipeline, improve efficiency, boost your customer satisfaction ratings & build a long-lasting relationship with your customers… eventually resulting in more sales. Having a CRM also makes sure, you figure out who your valuable customers are & you have enough data to acquire more such customers over time.
However, implementing a CRM hasn’t always turned out to be game-changing for all businesses. A lot of factors need to be taken into account before you take the plunge. One wrong step could result in things going worse than before.
Here are some mistakes that may result in CRM failure:
- No Leadership
Senior management should always be the trendsetters in using a CRM & show others the way. It’s their job to set the strategies right, coach their teams & get the best out of the CRM. Passing a new CRM over directly to the middle management without any supervision is a recipe for disaster.
- Lack of Goals
Clearly defined goals are the foundations of choosing & implementing a CRM. Without goals, it’s tough for you to get the desired outcomes from your CRM project. It’s always recommended to list down all your goals before you start looking out for a CRM. Clarity is key!
Having a robust Client Management process is all the more important due to the disruption by COVID-19.
Your customers are no exception.
And this calls to put steady client management at the center of our business strategy post COVID-19.Understand full well that, not all your customers had the right remote work strategy or were in an industry that could have been less impacted due to the pandemic.So, start with reviewing your existing customer base, initiate contact, engage more (if not already done), and identify how they are running their business and how you can help.There may be a lot of things that you can do for your customers.
And not everything is about giving them hefty discounts or charging less.
Read the full article at Orangescrum Article
So Consumer Satisfaction Survey is devised to gauge Customer Satisfaction.
Customer Satisfaction Surveys ask simple questions to the customers regarding the company, its products, services and how satisfied or dissatisfied they were.Customer satisfaction surveys can benefit an enterprise in more ways than they may anticipate.
Most importantly, it helps the company in evaluating and improving itself with all the feedback and suggestions given by users.
If they place their questions tactically in these surveys, then they can avail maximum benefit with the help of this single feedback mechanism.Why target a satisfied customer?Satisfied customers are more loyal, buy more of your products and add significantly to the company’s revenue.
Satisfied customers are more likely to return to your company to buy the same as well as other products.Why do start-ups need Customer Satisfaction?The biggest challenge faced by start-ups in their nascent stage is bringing in new customers.
If it didn’t, it could assess its strategy once again.Based on its score, the start-up can devise a new strategy or can train its employees, down from the operational level to the top executive level.