New York, NY 22 Jan 2021: The global mindfulness mediation apps market size is expected to reach USD 4,206.1 million by 2027 according to a new study by Polaris Market Research. The report “Mindfulness Meditation Apps Market Share, Size, Trends, Industry Analysis Report, By Operating System (Android, iOS, Others); By Service Type (Paid-in App purchases, Free); By Age Group (6–12 Years Old, 13–18 Years Old, and 19 Above); By Regions; Segment Forecast, 2020 –2027” gives a detailed insight into current market dynamics and provides analysis on future market growth.
Mindfulness Meditation Applications are Android and iOS apps developed to help end users to build awareness through meditation. In other words, the term mindfulness meditation helps to understand our behaviors and emotions, enjoy a moment of calm, bring more joy, clarity and peace of mind into life and helps to overcome the mental illness through free and paid available apps on devices.
On the backdrop of transforming consumer’s preference with integration of sensor technologies, increased adoption of smart phones and growing reliance on digital platform are factors contributing to the optimistic outlook of the global market. Consumers from China, U.S., Japan, South Korea and European nations is anticipated to show more willingness towards spending on mindfulness meditation apps. Over the years, the global market has witnessed several collaboration and partnerships between the app developers and public & private institutions, airlines, communities and others which has create several growth opportunities for app developers.
Recent technological advancements by key companies, such as advanced sensor and touch input technologies are helping the end users to monitor the brain activities and to meditate properly. These new technologies are gaining momentum in the global market not only because of the physical wellness of the end users but for also providing mental wellness to the end users.
Market participants such as Calm, Headspace, Breethe, Insight Timer, Waking Up, Meditopia, BetterMe, Simple Habit, Aura Health, and Moov are some of the key players operating in the global mindfulness meditation apps market. Two industry giants, Calm and Headspace holds the leading share in the global market and is likely to attract more investors and consumers in near future owing to its brand positioning across the globe.
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In June 2020, Snap Inc., the U.S. based tech start up announced the launch of in-App meditation experience in association with the Headspace, well known provider of guided meditation to improve happiness, health, and mindful-ness across the globe. The company’s feature will provide mindful and meditation exercises to the stressed individuals from daily routine.
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