How to Relaunch Your Brand in Social Media
Brands are often rethinking their actions to make a better experience for their users. They make adjustments continuously to stand out from other brands and connect better with their audience.
So whether you want to target a new market, launch a new product, or show your new brand redesign, we want to help you follow a relaunch brand plan that actually works. Anything, from a simple logo update to a complete makeover, make a huge campaign around it and let everyone be part of it!
Reinventing your brand is a smart strategy to stay relevant, but make sure you can guarantee a smooth transition for your followers. Harsh changes won’t be taken lightly.
Consider the Timing
Avoid crowded news-times, holidays, or big events where you just won’t get much attention from your followers. Also, do your research so that you can target your perfect audience and what you know can be your new potential customers too. This involves new customer research, getting to know them again. Avoid thinking you already have a clear idea of who is your customer, there is always time to learn something new.
Pick Your Social Media Branding Strategy Goals
Pick your specific goals depending on what it is that you are relaunching. Are you expecting new followers? New customers? A raise in your sales? Write these down and think of an estimate you will like to reach after or during this relaunch.
When you are almost through with your relaunch you will make time to revisit these goals and see if you can call your campaign successful, and learn which were your best strategies.