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Visual representation of one’s business is crucial if you want to appear professional, with a strong and unique voice, as well as memorable.Focus on Your Target AudienceThe whole point of your business’s visual representation is to attract your target audience.
When you consider everything that your ideal clientele likes and shows interest in, you’ll be able to proceed in creating visuals that will appeal to these likes and interests.Come Up with Appropriate Brand AttributesIn order to translate your brand strategy into visuals, you need to understand that branding as a concept requires characteristics and traits, much like a person.
You want to utilize these attributes so that your target audience can turn their attention towards you as if you were a friend; not some sterile, money-grabbing company.Again, this is where the collected data from your ideal client persona will help you.
Depending on what you’re selling, you want to present these products/services in a manner that feels truly useful and valuable to your target market.The attributes you come up with for your brand in regards to what your target audience needs and wants will allow you to create the visuals that will do precisely that.Reflect Your Brand in VisualsDo you want to make your brand look fun and casual?
For instance, if you decided that your brand will definitely be fun, what pops up in people’s minds for “fun” is usually something like partying, balloons, birthdays, presents, games, and similar.
You can take this notion and create visuals that feature several different colors that work well together, incorporate creative typography, and focus on creating interesting images that foster action.Your visuals will also be the voice of your brand.
