Online advertising has become increasingly popular among companies via mobile apps. The revenue created by mobile apps will hit $189 billion by 2020, as per Statista reports. In-app ads as well as app purchases in app stores such as Apple App Store, Google Play, Windows Phone Store and BlackBerry App World can produce much of this revenue.

Business owners are channelling a large expenditure in capital to mobile back end management with this growing usage of mobile applications. Does your business app use features such as use analytics, extended security, user-to-user contact, push notification, and handling of ads?

In order to handle data storage, protection, and business logic, you need a backend. How and where to host it is one of the crucial aspects of mobile app backend management.

Single Server Hosting
For companies who dont have the idea of scaling up quickly, single server mobile app backend hosting is the simplest configuration. This is a perfect and cost-effective solution to mobile app backend hosting, if the single server is set correctly, hosted by a stable server and backed up periodically. The only downside to single server hosting is that you suffer major functionality failures if one server your app depends on fails, which can cause annoyance for users and potentially damage your company credibility.

As the number of users grows, there are hosting servers that offer you simple ways to scale your server. DigitalOcean and IBM SoftLayer are examples. For such servers, it is critical to ensure that the server instance has fast network connectivity, guaranteed resources, and good tools for load management.

Multi region hosting

For companies that reach customers across continents, the position of the mobile app backend affects the overall app experience. It affects network throughput and network latency between the client and the server. There are various other aspects to be considered in regional data residence regulations. For example, if there is any personal data on the app's backend, companies operating within the EU must host their app backend within the EU.

Choose a hosting solution that offers excellent latency across regions. Before buying the solution, make sure that every hosting company from various locations is ping-testing to be sure of appropriate network efficiency.

Conclusion

Mobile app backend hosting providers vary significantly when it comes to their offerings. You can find great differences in the internal network latency of two leading cloud providers. If your business app is not expected to gain thousands of users in the immediate future, go with the MBaaS option or single server set up. MBaaS works perfectly when time-to-market is the top priority.And we BrillMindz one of the best mobile app development companies in dubai are expert in all of this