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What is Digital Marketing? Explained in Simple Terms

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Amanda
What is Digital Marketing? Explained in Simple Terms

Defining marketing

It is important to remember that, despite digital using different communications techniques to traditional marketing, its end objectives are no different from the objectives that marketing has always had. It can be easy to set digital objectives based around ‘vanity metrics’ such as the number of ‘likes’ or followers, so it is useful to bear in mind this definition of marketing advanced by the Chartered Institute of Marketing:.

This definition emphasizes the focus of marketing on the customer while at the same time implying a need to link to other business operations to achieve this profitability. Yet, it's a weak definition in relation to digital activity since it doesn't emphasize communications which are so important to digital activity.

What is digital marketing?

Digital marketing is a form of marketing for promoting and selling products or services on the Internet. It’s the process of leveraging different online marketing channels like search engines, social media networks, and email to reach your target audience.

Through digital marketing, you can find people interested in your offering, interact with them, and build trust with your brand.

Digital marketing has a number of types, the most important are website marketing, search engine optimization, content marketing, PPC advertising, social media marketing, email marketing, video marketing, and affiliate marketing.

What do I need to be a digital marketer?

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