The sports industry is the first to adopt live streaming for broadcasting. Now, all major industries are leveraging from live streaming videos using live streaming mobile applications.
Streaming statistics show that 63% of Millennials have watched live video content, while 42% have participated in creating this type of content. Live streaming apps are mostly used for audience interaction purposes, live events, gaming, and marketing.
Live streaming helps brands to showcase their products as well as creates interest among customers.
Many brands start their social media campaign and advertising using live streaming videos.
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