To understand what makes Social Media marketing one of the best marketing tools today, you may look at comparing Pull vs. Push marketing.
Pull marketing is to get the customers to come to you, which could be platforms like Google where people are making the search effort to find you.
In case you are looking for a hand sanitizer, you search for it on Google. The advertisers then compete with ‘text only’ to “pull” you into their web shop.
The disadvantage is your company is limited to how many people search for sanitizers.
Push marketing is the opposite, you bring your product in front of customers creating interest for your product.
This is where Facebook Ads and Social Media are great performing ‘push’ marketing platform. A key factor to success with digital advertising is content marketing. If you are looking for a Social Media Marketing Agency in Thailand, it’s an advantage if they also offer content creation services such as video and picture production to stand out on people’s news feed.
The Push MarketingThe push sales promotional technique stands for using an organization’s sales force as well as business promotion practices to push your products at the front of your customers.
It includes encouraging business mediators to push the services or products with sharing platforms to the final customer.This might also include pushing products to the wholesalers instead of final customers, and then the wholesaler either sells it to the final consumer or the other reseller.In short, the goal of trade promotion is to encourage the merchants or resellers to provide shelf space for the brand, promote it via ads, and then push the product to the final buyers.For example, consider Samsung smartphones as a product and Samsung a brand.
It is a perfect example to understand how retailers push a brand’s products to the customers.
Samsung uses many offline and online resellers to increase its sales, be it Amazon or local electronic vendors such as Croma, Spencers, Walmart, and more.The Pull MarketingThe pull marketing strategy stands for building interest for a new product in the hearts of potential customers that they voluntarily make a purchase.
When this strategy is used optimally, the sales for a specific product can reach to an utterly new level.For example, Apple has enticed its customers to a level that its customers are always seeking for a new version of their products.
It is a perfect example of pull marketing.Also, another factor to bear in mind while learning about Pull marketing is that only well established and reputable brands should opt for this strategy.
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