WRITING SHOWS YOU CARE
When we want to say something really important we use pen and paper. Think about the last time you declared your love for someone in written form. Was it using a pen or did you fire up your computer and type something out? For most it is the former. Because our words mean more when they are in our own handwriting. Handwriting gives our words more depth, more personality and it is more personal to the reader. This ultimately makes the expression more impactful.
In the same way, businesses have known for years that writing to people and sending them personal messages with pen and ink is more powerful than sending an email or sending something generic with a typed font on paper. And there are lots of businesses that have made this personal touch a critical part of their customer engagement strategy.
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HANDWRITING IS MORE EFFECTIVE THAN EMAIL
Even in this digital era lots of small businesses and start ups have relied on handwritten notes to tell their customers and early adopters how valuable they are to them. They know that every customer matters and they want to thank them. So they take the time and spend the money to send them something extremely personal. And it works. These customers feel more connected to the brand or company than they would otherwise.
But why is that?
A lot of it is wrapped up in the notion of going to the “trouble to write” to them. We all know that sending something physical costs more than an email, tweet or text. We all get those everyday and they cost nothing to send. In contrast, postage isn’t cheap and it isn’t getting any cheaper. So when we get something physical we know that that business or organisation has cared more to do so because they have actually paid to do it. And that feeling only goes up if the stationery is of a high quality and the letter is hand stamped. “Wow, they paid full postage!”.
The perception of value increases even further with a handwritten piece of correspondence. That is because the recipient knows that the person writing had to take time to put pen to paper, they didn’t rely on a spell-check and did it entirely manually. You can’t multitask while writing, the sender had to stop what they were doing and focus fully on the writing of the message. And that creates a lot of perceived value because we all value time in an increasingly busy world. That isn’t just the contents either, people are significantly more likely to open an envelope that is handwritten than one that isn’t.
With all of that perceived value created by the method of communication, the recipient pays more attention to it. They actually read it and engage with the message far more than they would if it wasn’t handwritten. The feeling of value can be amplified further if the message is a simple note of gratitude, civility, or appreciation and there isn’t a sales pitch in sight.
The competition is rough, and you’re bound to get a lot of applicants.The trick to finding the best candidates lies in selling yourself to the right audience.
And to help you reach that job-posting sweet spot, we’re sharing a few tips in this article.Observe Your CompetitorsTake a look at the way your peers and competitors are writing up their ads.
What kind of call to action phrases are they using?Lastly, observe their overall brand appeal and impression with people.
Most successful companies focus on the following:Being direct - try to avoid renaming the titles into something witty, like “programming wizard”, as it’s usually perceived as unprofessional;Precision - which software they should be familiar with, collaborative platforms, what skills they need, seniority level, etc;Avoid overused phrases - anyone can offer a “constantly growing, dynamic environment”.
It makes the impression of your company using a stock template for job descriptions.Avoid gatekeeping - as important as it is to write precise requirements, you also can’t look like you’re asking for a marketing prodigy.
Post news on conferences and lectures your employees will attend (or already have) on your company’s website or social media page.This gives you enough exposure to potential new employees.
Make complaints against doctor in the BFL
Your objections or discontent could cause the treatment process, and the way that granted You the health benefits, perhaps the fact that it has been infringed.
If the doctor (or nurse) behaved inappropriately, you have claims to work of the clinic or hospital, send:
the complaint of the Director or the head of the clinic - send complaints in written form, specifying your contact details and the details of the institution, describing the situation and clearly formulate queries, e.g.,
If you claim that the medical staff preserved unethical or made a mistake, please send:
the complaint in the district press of professional responsibility: at the District Chamber of Doctors - when you complain to the doctor; at the District Chamber of Nurses and Located - when the complaint concerns a nurse.
Five Things You Need to Do Before You Buy a CopierThe average copier lasts five years for most businesses and if you invested in a quality brand-name product, you might even enjoy eight years of stellar performance.
During my seven years in the field working as a copier rep, I often met with customers that wanted a new copier as soon as the machine had a hiccup.
In an effort to save you money as well as headaches, here are my tips on how to buy a copier.
First, you need to do the following before your first appointment with a copier rep:Make sure you actually need a new machine instead of a mere repair job.
Schedule a service call and ask the technician to provide you with a written estimate on what it would cost to fix the copier.
Technicians are a great source for unbiased information precisely because they are not salespeople and often understand the new product line better than the sales force that are actually selling the product.Once you have confirmed that you are in the market for a new system, do your homework BEFORE you call a copier rep to set an initial appointment.
Our image of how the world should be is sometimes so clear that we can't help but feel compelled to try to construct it ourselves.
Launch oftenIt's tempting to wait until a new product or concept has been refined before releasing it to the public.
Sell the idea's potential.After that, you create your Minimum Viable Product (MVP), which is the simplest form of your concept.
The total of your own expectations, others' expectations, financial pressure, uncertainty, anxiety about abandoning family and friends, criticism, limitless alternatives, limited options, hustling, and doubt will be the weight of it.
Before starting any business, all Young Social Entrepreneurs Programs should ask themselves these questions.
If something upsets you, chances are it will irritate others as well.
