Global Mobile BI Market, By Service (Managed Services, Professional Services), By Business Function (IT, Finance, Sales, Marketing, Operations, HR), By End-users (BFSI, Healthcare, Retail and E-Commerce, IT & Telecommunication, Manufacturing, Government), By Organization Size (SME, Large) - Forecast 2022
Market Insights
Mobile Business Intelligence of mobile BI is a rapidly growing market which has been observed to be growing at a CAGR of 23.29% during the forecast period of 2016 to 2022 according to Market Research Future's latest report on the subject. Defined as a system which has technical and organizational components, mobile BI, as the name suggests present historical or real time data on mobile devices. The growth of the market is expected to lead to a market value estimate of USD 12.44 Bn by the end of 2022.
Changing consumer’s patterns, and the rapid change of the technological environment has resulted in the demand for efficient data reporting and speedy analytics for real time decision making capabilities. Mobile BI is applicable across a variety of industries and is highly useful, its features and abilities acting as drivers for the swift adoption of the product. For instance, in the manufacturing sector, real time data analytics allows higher efficiency. Mobile BI allows for easy access to data in real time at any given point in the day to allow for real-time adjustments for maximizing efficiency of goals. Moreover, this has been found to be cost effective and monitor a host of BI options on personal devices. For instance, google analytics has a mobile BI interface through which executives can instantly tap in through smartphones or tablets among other personal devices for access to real-time data. Increasing organization sizes across the globe, high adoption of analytical technology and mobile BIs ability to increase time and cost efficiency are expected to drive the market during the forecast period.
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Market Segmentation
The global mobile BI market is segmented on the basis of services, business function, end-users, and region. By services, the global mobile BI market is divided between managed services, and professional services.
By business function, the market is categorized into sales, marketing, finance, IT, operations, HR and others. By end-users, the market is segmented to include manufacturing, government, IT & telecommunication, retail & e-commerce, BFSI and healthcare.
The global mobile BI market is also divided by region into North America, Europe, Asia Pacific and Rest of the World.
Regional Analysis
North America with its high concentration of market players and inclusion of developed economies such as U.S and Canada has captured the largest share of the global market and is expected to witness considerable growth during the forecast period. The region, with a focus on the developed economies have a high affinity for the adoption of modern technological advancements and there is a trend of owning more than one personal device. Mobile BI has been adopted in the region early, thus cementing its position at the leading regional market in the global mobile BI market.
Key Players
Micro Strategy, Tableau Software, SAP SE, Qlik, SAS Institute, Information Builders, Yellowfin International Pty Ltd., TIBCO Software, Oracle Corporation, IBM Corporation, Microsoft Corporation and others are among the prominent players that have been identified in MRFR’s report. Extensive profiling and examination of their preferred market strategies for the advancement of the market as well as for the securing of important market positions have been included in the report.
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