The Relevance of User Experience
To be branded as a good company, customer satisfaction is a critical factor. And to get customer satisfaction, you have to provide a positive experience to the customer. Make them feel like they will get the expected outcome of your company. Also, make sure the entire journey of the customer with the company is smooth.
To understand what makes a good user experience, you have to think from the user side. When the customer approaches you, what are they expecting? The problems they can have, the solutions you can provide, and also think about how to make their journey with you more exciting and enriching. It is similar to what you expect when you approach a company for any service or product. So you can find the solutions pretty quickly. It is all about giving customers the answer they are looking for; once you identify, it is easy.
The Relevant Design Principles to Improve User Experience
Many factors play a vital role in the success of a website. UX is one of the most critical factors. There are certain UX design principles you have to follow while making your website. Some of the top UI UX design principles are as follows.
- Design Consistency
The primary design principle to be followed is to maintain consistency throughout the website. The message you are trying to convey to the user should be clear and loud. Maintain that consistency of message throughout the website. And that is how you gain trust from the users. It is a UX psychological design principle; if you do not maintain the consistency of design, it might give the user a wrong message. You will confuse the user with different ideas.
- Follow Similarity in Patterns
Make sure your website has a common theme. Like if it is a product linked to nature, then male the background wooden or shades of green. The users are not just looking for colorful images; they want to see the images related to your product. Also, make sure your website follows a similar pattern to others. It doesn't mean you have to copy the entire design but make it similar. It will help the user to relate, and it will be easier for them to interact with your website.
- Colors matter
The choice of colors is vital because each color has different psychological effects. Like green stands for nature, it is calming and refreshing. It suits products that are closer to nature. Red is a bit louder, and it has more emotional and intense effects, which attracts the user's attention. Blue has another effect. It turns out blue means a more trustworthy warm color.
- Don't fill in your website with a lot of information.
An average person can process only seven pieces of information at a time, says Miller's law. So make sure not to clutter the website with a lot of information at once. You can make the information into different chunks and present it to the user as different options. It will help the user be more explicit about their requirements and make the website look more professional. It will ensure the user gets a good experience.
- Simple is always better
Hick's law talks about the time taken to make choices. It merely means that as the number of choices increases, the user's time to choose also increases. The perfect example of this is a restaurant menu. We know as the menu gets longer, the longer is the time taken to choose your food.
Too many options with similar fonts can be so confusing. So make sure to prioritize the options and only add the most important ones. It will give the user a more precise and clear idea about the choice and won't confuse them.
The Top Design Trends to Follow
- Dark Themes
Another top trend in 2020. It is not just stylish; it improves battery life and is more comfortable for the eyes. It will indeed give a warm experience to the users. Now Apple and Android phones offer in-built dark mode themes. It is a fact that people's screen time has increased tremendously, so this comes with the perks of relaxing your eyes, saving battery life, and looking stylish.
- Password-less login
With numerous apps on our phones, it is quite difficult to remember their log-in ids and password. So the new age solution to it is biometrics. You can use fingerprint or face recognition. Gone are the days where you have to deal with the hassle of passwords. Passwordless log-ins are simple, easy, and also more secure.
- Microinteractions
Microinteractions are small animations that make the app more attractive to the user. They are so subtle and blend in well with the app that we don't notice them much. But their absence is very well-identified. One perfect example of microinteraction is Facebook's like button. Their function is perfectly blended with the app that we cannot imagine the existence of without them. Micro interaction plays a significant role in improving user interaction, but it is rarely noticed.
The Bottom Line
For the development of your website, UX is a crucial factor. The way your website communicates with the customer determines whether your customer is happy with it. Another strategy to improve your website is a design audit. It is usually done when your business diversifies; to ensure all your brands and social media platforms are consistent. It is vital to make sure that your brands and designs convey a unique message to your user. Otherwise, it cannot be evident to the user.
Remember that it takes only a few seconds to leave the site if they don't find the UX enhancing. So the main objective is to make the stay on the website. So make sure to think from the user's point of view in every stage and follow different user experience research methods for a better output. The above-mentioned UX design principles can help to make your website better.
