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EMAIL MARKETING: A DECLINING MEDIUM GETS A FRESH TWIST FOR 2021

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Digital Monk Marketing

Over the past few years, there were rumours that email marketing was on its way out. Open rates and engagement were declining and companies were moving away from email campaigns to keep in touch with their current and potential customers. Then the pandemic hit, and this changed dramatically, in very quick fashion. Over the last year, as many businesses swiftly shifted to digital channels, email marketing was back as a primary method of connecting with your audience. 

https://www.digitalmonkmarketing.com/blog/2021/2/4/email-marketing-a-declining-medium-gets-a-fresh-twist-for-2021

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