One of the biggest problems developers face when working on an Android app development project is making sure the app complies with the Google Play Store’s application submission guidelines. The Google Play Store is home to the largest repository of apps with 2.1 million active applications.

Google understands that the platform is also open to abuse by malicious actors, which is why the company has a rigorous application development and submission guideline. Based on them, Google has rejected 55% of Android apps submitted to the Play Store.

The Google Play Store has very strict guidelines regarding the content of applications. Therefore, it is advisable to read the application submission guidelines of the Google Play Store before working on the app. This document contains the information needed to be approved by the Google Play Store prior to publication.

Why Google rejects Play Store apps

I decided to put some reasons in rejecting Android apps from the Play Store. Check your Android app for every possible reason and fix it for publishing through the Play Store.

The nature of the mobile phone application

Among the various things checked in the app, the Google Play Store checks the nature of the mobile phone application. The “Google Application Submission Guidelines” have some limitations.

If your Android app contains any of the following, it will definitely be rejected:

a) Content that shows the danger to children.
b) Showing dangerous products inside the application.
c) Content that is sexual in nature.
d) Apps that promote gambling.
e) Violence and terrorism
f) Bullying and harassment

Your application may be in violation of user-created content guidelines

The user-created content of the application is provided by the users in the application and is also visible to at least one section of other users. Contains content written to explicitly harass, threaten, or intimidate UGC type people not allowed on the platforms. . If your platform is notorious for containing such content, it is likely to be removed. One solution to this problem is to use a moderation system within the application, which automatically removes the threatening content. Only such user-friendly content should be allowed in your application. The developers of the application must ensure that no one uses the app to promote harassment and intimidation.

If your application does not implement a strong moderation system, it may be considered inclusive by everyone, including minors, which could be a reason for your application being rejected.

The application may infringe the intellectual property

The Google Play Store has a very strict policy regarding the intellectual property of the app. If any application infringes the intellectual property rights of any other application in the form of a patent and trademark, the Google Play Store will immediately reject the application. If you have sponsorship from another application or you have a partnership with another existing application, you must submit proof that the developer has not infringed the intellectual property rights of other applications. Your application will be banned from the Google Play Store if you show an incorrect affiliation with another application.

If your app has a partnership with an existing brand and is authorized to use its IP in your e-commerce store or app, then you will need to provide written documentation to prove that your app is approved by the Play Store.

The metadata of the application must be accurate and consistent

When publishing your app, developers should follow a step-by-step process, making sure the Google Play Store gets as clear information about your app as possible.

For this, you need to enter the metadata of your app, which includes details like your app description, developer name, app title, app category, icon, and some screenshots of the app interface.

All information included in the metadata must be in accordance with the application. Follow the step-by-step procedure to write the metadata correctly. The information indicated in the metadata should be accurate and complete. Whenever the application is reviewed before publishing to the Google Play Store, the metadata is thoroughly checked. The required information must be included in the format. Follow the application’s entry guidelines for writing metadata.

Lack of repetitive content and functionality

One of the key factors required to accept an application in the Google Play Store is the uniqueness of the application. The app should be unique in its functionality and it should provide something different to the users. The content of the application must be new. If your application is similar to another application and the content is copied from other applications it will definitely be rejected from the Google Play Store. If you are publishing multiple Android apps through the Play Store and the apps have similar functionality, then your apps will be removed from the Play Store because they are considered spam. The most important aspect of the app is to provide value to the users. Make sure your application provides users with valuable content and valuable functionality.

Following the application with Google’s privacy and security policy

The privacy and security of the app are some of the most important things to check out the Google Play Store before publishing the app. This reason is hard to find when an application is rejected through the Google Play Store. The main goal of the Google Play Store is to provide users with a safe and secure environment for downloading and installing apps on their devices. Therefore, the Google Play Store rejects any applications that contain some malicious content and those that misuse individuals’ private data. Your application may be rejected from the Google Play Store for the following reasons regarding privacy and data security:

Unnecessary data collection in a way that does not improve the functionality of the application.
a) Lack of privacy policy presented in the Google Play console and in the application itself.
b) Your privacy policy does not explicitly specify the data you collect.
c) Your privacy policy does not specify how the collected data will be used.
d) Your app does not provide a verification action for users to agree to collect their data (dialog box with a checkbox for users to click).
e) Your app may unauthorisedly interfere with the user’s device or access the device without asking for additional permissions, including phone contacts, messages, and APIs.

Conclusion

These days it is very common to reject applications through the Google Play Store. If an application is rejected from the Google Play Store, make sure that the nature of the application complies with the “Google Play Store Submission Procedures” guidelines. The application does not infringe the intellectual property rights of other applications. Applications must protect the privacy and security of users. The content of the application and the functionality of the application must be specific for publication on the Play Store. The application’s metadata should be accurate and consistent and should not violate the guidelines provided by Google.