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After entering the age of user experience, it not just has a seat at the table; instead, the good user experience has become table stakes, which, if not played well, the brands cannot even get out of the gate in the hyper-competitive market.

It’s often overlooked, which results in compelling the users to push the door instead of pulling it just to find something they have a need of.

Whether the door is pushed or pulled sounds trivial, but the tangible and intangible irritants add up and break the business users.

According to a report by Magnetic North, the 92% of the people have had a poor experience when dealing with UK brands that cost 234 billion Euros a year.

Let’s see the significant impact and measurable benefits of the intangible factor- ‘Positive User Experience’:

When the user interface is tested ahead of the product launch to identify the user experience it delivers, a ton of time and efforts can be saved which proves to be expensive when done later on.

What is Conversion RateConversion rate is a term used in online marketing and refers to the number of visitors that end up being buyers.

By providing content, services, or pages that resonate with a particular audience, you spike the user’s curiosity, optimize user experience, which eventually leads to them using your service.

Create Copy Based on the Source of ReferralWhen using referrals to attract customers, the information on the home page that opens after following a link should be coherent with the information on the referral page.

For example, if a referral page advertises eco-friendly eyeliners, when a user follows this link, the page that opens should contain content about this eyeliner; images, reviews, or product descriptions.If the homepage doesn’t contain information that isn’t a follow-up from the referral page or if this page talks about a different service altogether, the probability of having bounces is above average.2.

Display Time Sensitive Information on Your WebsiteThe use of time here doesn’t exclusively refer to the time of the day, it also refers to a season.

Simply, if you have visitors on your site during non-working hours, you can offer a service that caters to them at that point in time or something that is going to keep them hooked with you.This service can be a paid webinar or a landing page that provides you with a lead.

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It is not surprising that companies around the world, the size of Nike, CocaCola, Google, and Apple, worry so much about this aspect in their products and services.

In other words, good user experience can help generate more sales opportunities and close more businesses.

Now, have you ever visited confusing websites that did not communicate the value proposition or that made it difficult to find the necessary information and what you were looking for?

Well, then you’ve been in the presence of examples of a poorly crafted UI.

Keep that in your mind because now we will tell you that the UI directly affects the UX since if your site navigation is bad, it is quite difficult to provide a good experience.

It is capable of making this experience even more enjoyable if the designer manages to eliminate some stages in the process of using the product, which means fewer screens to interact.

This article explains what UX designers actually do and how they can help create the best possible user experience for your website or app visitors.

User interface text is copy written by UX designers so that people can interact with digital devices through text, menus and buttons.

If you look back to the first computers, the screens displayed user interface text without visuals.

They talk about the different terms as synonyms.

A formal training in communication is given priority when it comes to hiring a UX writer.

It helps improve communication between the product and the users immensely.

This makes your copy more precise and keeps the reader interested.