Website personalization is an important and growing trend. Personalization as a whole means that something is tailored for a specific person. Is that what website personalization is? Let’s take a few minutes and look at what website personalization is and what it means.
What is Website Personalization
Website personalization is creating a unique experience tailored for the needs of the visitor. This is not to be confused with content personalization. Content personalization uses data collected from visitors to deliver content based on interest. Content personalization makes it easy to sell things to a consumer through an online purchase.
What does Website Personalization Mean?
Personalization means that the experience you have on a website is unique to each individual user. Many major companies have created a demand and expectation for personalization over the years. Think about it, isn’t it nice to login to a site and find products or information that are of interest.
Companies and retailers in specific like to gather data in order to provide the consumer with a pleasing and meaningful experience. Tailoring an experience to the visitor ensures that they will come back. It also shows that a company cares about its visitors. Personalization has become a driving force in e-commerce sales and website visits.
Why Use Website Personalization
Website personalization gives the visitor an experience that is unique to them. This is satisfying and encourages visitors to return or make a purchase. This makes it a common sales tactic to encourage sales from new and previous visitors.
Many companies large and small use website personalization. This drives sales and increases visitor traffic. It also ensures repeat customers. When people have a pleasant experience they will return for repeated pleasant experiences. So how do companies personalize their website?
Methods of Website Personalization
There are many methods for customer personalization in ecommerce. Each method has a specific use and reason. Let’s look at a few of them now.
Dynamic Personalization in Ad Creatives
This consists of making ads more personalized to each customer. They also call this driven personalization. Data is collected from browsing and purchase history to design ads for target audience groups.
Personalized Based on Visits
This method is extremely common. Special offers are designed to pop up based on the number of times you have visited a page or website. Based on browsing history and purchase history there is a new visitor offer designed as well. This shows visitors they are welcomed and noticed.
Content-Based on Time
Creators will oftentimes use upcoming holidays, the weather or even just the time of day to personalize content for visitors. They will use color schemes or banner images that represent the occasion or time of day and even the weather. This makes visitors feel like there really is a human behind the page.
These are just a few of the endless methods out there to personalize a website. Regardless of brand, product, purpose or company, personalization is a great way to make a visitor feel welcome and get their attention about products or services. When people enjoy the website they are viewing, they will come back time and time again.
That’s a Wrap
Custom personalization solutions are endless when it comes to website personalization. We have looked at a few common platform personalization tools to make an experience unique, pleasant, and rewarding for a visitor. We must always remember that content personalization is different from website personalization, even though each one is designed for customer personalization in e-commerce. So regardless of method, website personalization is meant to keep visitors coming back.
E-commerce has been on the hunt (for quite a while now) to find the best way to give their customers a personalized online shopping experience.
This means they’ve essentially been looking for the best ecommerce personalization software.
Read on to discover what you should be looking for when choosing your ecommerce personalization platform.Why Invest in An Ecommerce Personalization Platform?Before we begin telling you what to look for in a software platform, we should first tell you why you need a software platform, to begin with.
And if you haven’t been left behind yet, then unfortunately you will be shortly.
There are so many upsides to these tools, that there’s really no reason not to jump on board.
And this is at the top of our list for good reason- sales.
They say you can find nearly anything you could ever want to know somewhere on the internet.
The same may be said of the always growing internet shopping industry.
One of the leading users of personalization of ecommerce is Shopify.This article will touch on how Shopify stores operate, and the benefits they can experience from personalization for ecommerce.What is Shopify?Shopify is merely a branded e-commerce platform.
The website hosts many different markets for many different things that include:Physical productsDigital productsServices and consultationsMembershipsTicketed experiencesClasses and lessonsRentalsAdding a personalized touch to any of the sort of e-commerce market sites above has the potential to be a marketing win for both the merchants and the customers.
If you’re a Shopify merchant selling guitar lessons, for example, a visitor to your page may not only see advertisements for your awesome guitar school, but they may also see recommendations for amplifiers, books, tuners, or strings you may either use for the class you teach, or that you recommend.
That’s personalization; sections showing related objects to the one being sold, or what other people who purchased the same thing might have purchased as well.Benefits of Shopify PersonalizationPersonalizing your Spotify shop has a number of benefits attached to the practice.
If you’re not using eCommerce Personalization, you’re definitely losing revenue.
In the last year, businesses have lost $756bn because of poor personalization.But if you get it right, you can make huge gains.
Gartner predicts a 15% profit boost by 2020 for those who successfully handle personalization in eCommerce.In this guide, we’re going to show you some eCommerce personalization examples to inspire you so you can see your own lift in sales.What is eCommerce Personalization?How about we start with an eCommerce personalization definition:Web-based business personalization means indicating individualized offers, item proposals, and other substances to your guests dependent on their past activities, socioeconomics, and other individual information.Personalization guarantees that your offers are applicable.It's difficult to over-underline the significance of personalization in eCommerce.
The most recent eCommerce personalization patterns recommend that guests need more, instead of less personalization.
As per Janrain, 74% of individuals abhor being demonstrated unessential substance.
This piece explored the evolution of Data Personalization with the onset of Martech the role it plays in providing an enhanced Customer ExperienceConverting a one-time buyer into a repeat customer is one of the most effective ways for many businesses to grow, and one of the perfect methods to do this is by offering personalized customer experience.
With the virtually limitless shopping options, consumers have in their hands; retailers can differentiate themselves from competitors by tailoring their marketing to the individual customer.
Targeted email marketing, web marketing, etc.
are highly effective marketing as well as retention tools provided the underlying data is available.Customer data plays a key role in delivering personalized experience to customers, so having the right data is a crucial part of this process.
Let’s check out how customer data helps in delivering personalized experience to customers.
Capabilities of customer data for personalization we assumed:As we all know, when it comes to personalization, customer data plays a very important role.
Ecommerce platforms have to work hard to get customers to their platform.
A good marketing strategy is the only source through which businesses can expand themselves online.
We often receive requests where businesses want to increase customer engagement to their online platform.
The only way through which businesses can boost sales is through a hyper-personalized marketing strategy.GreyFOX is an AI-based marketing platform with a smart personalization engine to enable eCommerce platforms to boost sales.What is eCommerce Hyper-Personalization?eCommerce hyper-personalization means enabling businesses to curate exclusive offers for every customer to boost sales and revenue.
The offers are created only after evaluating the needs and preferences of the customers based on their purchase patterns- demographics, personal data, etc.According to Optimaster reports, the average shopping cart abandonment reached 76% from 2006 to 2018.
With the hyper-personalized marketing strategy, businesses can provide relevant offers to the customers to reduce cart abandonment and boost sales.Let’s explore some smart ecommerce personalization exapmles to boost sales.
