Upscaling a Greetings Card Business in Import - Export Domain

Emotions and feelings can be expressed to others in various forms such as by talking, gestures and even through physical items such as gifts and cards. These cards are known as greeting cards which convey a particular message from one person to another. Apart from this, it also makes the receiver feel special and enlightened by such a gesture.

In the world of internet, where some great and appealing graphical contents such as posters and images containing greetings are widely and easily available for free, the demand and interest for greeting cards could have taken a hit. But it’s not that its demand has completely fallen but in fact there is still a niche for these products. People do feel special when receiving physical cards for particular occasions and situations. Cards sent through post mail can mean both to the sender and the recipient. These are a way to keep in touch as well as to express emotions such as love, congratulations, condolences and gratitude. There are various exporters of greeting cards available in the market such as photo greeting card, handmade greeting card, valentine greeting card, birthday greeting card and new year greeting card exporters.

But seeing it as a greetings card, paper products and handicrafts business, let’s see it through a business perspective and why these would matter now to the people in the age of digital communication. By business here means just not the end product with graphics but even plain leaflets and templates on which all the desired content would be printed. These are -

1. Wedding invitations - This the first and foremost application of paper cards i.e. to send out wedding invitations to the guests physically through cards. As long as weddings are held, these would always be in demand.
2. Birthday wishes - Though in the age of the internet, social media posts and messages are the forms of greetings but sending out a physical birthday wishing card could make the recipient really special.
3. Apology - An apology card is a way of expressing that you are deeply sorry for the consequences dealt to someone or others.

As mentioned above, businesses whether local or operating on a large scale are still into the selling of greeting cards if not fully made ones then blank templates and leaflets. There is a specific niche of these products and it's just a matter of figuring out that market to sell and upscale a paper products business which includes greetings cards and paper handicrafts. Reaching such a market would take a lot of efforts and burdens so this is where B2B online marketplaces come into the play where on a business or client’s behalf these connect with particular buyers which are interested in the market. Such platforms like Global Trade Bazaar promote and expand the business registered with them by bringing them with leads and customers on a time to time basis. Besides, these can make a brand credible in order to get inbound leads.

By registering with B2B platforms, one can achieve the following benefits :-

1. Product Listings

The main motive of a B2B platform like Global Trade Bazaar is to provide an exporter and its product registered with the platform a listings directory which will be viewed by the visitors of the B2B platform’s website. Considering you have a well optimised and concise profile, you may end up getting queries regarding the wooden handicrafts you export.

1. Business consultancy & advices

Being in a business can be often hard to deal with. This is why these platforms advise on business operations from time to time. For instance, the demand of wooden handicrafts rises during festive seasons and these will be the first ones to know the same. Imparting this foreseeable information is also a perk of getting registered with B2B platforms 

1.Global reach

As B2B platforms operate at a global stage through the internet, these have a huge ability to reach a massive buyer and consumer base. Thanks to the internet, you can reach with concerned parties with just a click of a button and take certain actions. Getting sales overseas is no harm right?

2.Increased Sales

Apart from handling local sales of small quantities, B2B portals provide businesses to sell and upscale products to large firms both in domestic and international markets. These would be much much higher quantity sales then the several local and regular sales.