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Amount of time and funds allotted for developing the website, the traffic, sales figures, and long term expectations are factors to be considered while selecting between the two options.
Reasons to consider a custom e-commerce website
The best option if you are selling customizable products
A consumer-friendly e-commerce portal dealing in garments should offer multiple product customization options to the buyers, and this is where a custom website scores better than the premade themes.
Thus, the organization needs to make agreements with local public sector postal service companies, as well as multiple private players like DHL, UPS, FedEx, etc.
The shopping cart in a tailor-made e-commerce website can be designed to offer multiple shipping options along with charges, duties applicable to the buyers.