You have your website. You have the Home page, the Products, Information and Services page, the FAQs and the Contact Us page, and then of course the right keyword density in the content, you have the budgets ready for keyword auctions, and other media buys to get the visitor to your site. Your Online Marketing plans are in place. See also: Building your web presence
So Building a website for Success
You now need a targeted audience, but is your website designed with this audience in mind? Is your target audience from Online Marketing in the UK? What do you want your visitor to do once he reaches your website? What is the type of Audience you are looking for? Is he there to purchase a product, a Service, or can he get all the information he is looking for? Do a check! Break the mould. Design your web pages to encourage the call to action that you want. Show the visitor his take home that you want him to have: - a product brochure, a white paper or a good shopping experience. A satisfied visitor is a returning visitor. His word of mouth publicity will get you more qualified visitors than you know. Your online marketer and experts should guide you. Don't be bound by the dogmatic website layouts or site maps. Be functional.
Website Objectives
Websites today have nearly leveled the playing fields in the online world for the big and small players. The real differentiator is how well you have designed the website. Is your site easy to use? Be consistent in the User Interface design and navigation layout. The visitor must find his way even in the dark so as to speak. Work with your designers and marketing guys to develop a compelling UI design and an equally compelling experience. Your website must also create a feeling that will allow your visitor to leave behind information about himself. Treat him with a reward, if he does. Analyze the information gathered over a period of time to further fine-tune your online marketing campaign and the website ergonomics. See also : See also : Best web hosting Canada
So here's Your take home
As a website owner responsible for the online marketing not only must you ensure that you have put in place a good SEO, PPC, keywords, and other programs, but your site has to be designed to give your visitors a compelling experience, that not only bring them back again and again, but also spread the word to get their friends along. So answer these questions before you go ahead with your online marketing
- Is my site designed for the visitors I want?
- Does my site achieve the goals I have built my site for?
- Will my site visitor get what he wants on my site?
- What will my visitor take with him when he leaves my site
- Will my visitor feel compelled to bookmark my site and return again and again?
- Will he recommend other visitors to my site?
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