Custom software development stands for creating digital products—mobile, web, and desktop applications—for specific users or companies.

Making a custom product means making whatever app or website you like, with your corporate colors, icons, and other elements from the brand book. This product is designed specifically for your internal or external users to meet their specific needs.

Advantages of custom-made software over off-the-shelf products:

  • Saves money on the long run
  • Easy to scale and plan for updates
  • Less time spend on staff training
  • Engineered to meed your requirements

Because it’s cheaper. Software development is expensive, especially in regions like the USA, Canada, or Western Europe. In North America, companies charge $100-$150/hour, while in Eatern Europe they charge from $25/hour to $50/hour. You can read more in Cleveroad blog.

Here’s how custom software is usually made:

  • Research. Define the business goals, explore current solutions and their functionality, conduct user research.
  • Planning. Identify the feature set, document project requirements, create wireframes.
  • UI/UX design. Designing the product screen-by-screen.
  • Software engineering. Writing code, testing, and debugging.
  • Release and maintenance. Publishing mobile apps on app stores, publishing web apps, continuous bug-fixing and upgrades.