With the availability and accessibility of DIY web design packages, plenty of businesses have attempted to develop their own websites only to wonder why their site didn’t become the hit they anticipated it would be.

To amateur web developers and designers, the priority, when it comes to creating a professional-looking web design is often graphics, layouts and cool visual effects. However, the user experience and functionality are far more pivotal to the success of websites. Just think of all the times you’ve visited a website and felt the frustration of trying to navigate warped images and pages which don’t load properly.

There are plenty of pitfalls for businesses owners to fall into when experimenting with web design, running an unresponsive and slow website is one of the most common.

As more and more people have started to use their smartphones and tablets to browse the web, the necessity of running a mobile-optimised and responsive website can make or break businesses. If your potential clients and customers load up a slow, low-quality, zoomed in or impossible to navigate website, they will quickly look elsewhere. In the 21st-century, the quality of your web presence is a reflection of the quality of your business.

We have outlined 5 of the main reasons why it is crucial for businesses to invest in a high-quality responsive website:

1. Unresponsive web design can slow down your site traffic
In 2016, mobile browsing officially became more popular than desktop browsing, this technological shift meant that plenty of businesses had to quickly adapt to cater to the new consumer needs and expectations with mobile optimised designs. Most mobile web browsers have no issues abandoning unresponsive websites. In 2021, creating separate mobile and desktop pages is no longer a requirement, it is now possible to build websites which are responsive to all devices and screen sizes.

2. Improved responsiveness leads to better SEO
If you want your website to be seen, you’ll want to make sure that it is search engine friendly. SEO friendly websites have the best chances of appearing high in google search results, this is the best way of driving organic traffic to your website.

The SEO ranking of your website depends on a myriad of factors such as keywords and content, however, a major factor is the responsiveness of your website. This is why it pays to invest in web design packages which equip you with websites which are responsive on all devices.

If you want the best chance of beating the competition on Google search rankings, you’ll need to make it easy for Google to explore your website as well as your potential clients and customers.

3. You’ll give your potential customers VIP treatment
First impressions are as important as ever, that hasn’t changed, only how we make those important first impressions has changed in recent years. Business owners now depend on their websites to introduce potential clients to their brand, business or services – it is your perfect chance to prove that you care about your clients’ user experience.

By allowing a professionally made website to greet your customers, your customers will be reassured that the rest of your services will match that standard. If it looks like you haven’t put all too much consideration into your web presence, this will allow visitors to believe that you take the same approach to the rest of your business!

We live in the age of snap judgements, but this can work in your favour; your website is the perfect tool to prove how you set yourself apart from the rest. The customer may always be right, but that doesn’t mean that they always know what they are looking for when they search the web, it is up to your website to present them with what they have been searching for.

4. High-quality web design leads to higher conversion rates
Creating a fast website which is instantly responsive with all devices is a sure-fire way to boost conversion rates. So, along with more visibility on search engines and showing that your business is dedicated to offering the best user experiences, you’ll also find that more people do what you want them to do on your webpage.

It isn’t just speed which bodes well with potential customers, but seamless navigation too.

Whether you’re running a webstore or just directing clients and customers to get in touch, the easier you make the process of navigating your website, the more likely it will be that they finish the action and complete the shopping cart or fill out your contact form.

5. Watch your bounce rate fall with a premium web presence
A high bounce rate doesn’t just lead to a loss of sales and conversions, it can also negatively impact how visible your web page is to web browsers.

Every time a customer clicks away from your site without making a purchase or completing an action, Google will assume that your web page cannot resolve the browsers needs. This will lead to your website being demoted in Google search rankings – no matter how high the quality on your on-site SEO. As you descend in the ranks, your competition and similar businesses will ascend.

Are you looking to go pro with your web design?
If you’re ready to improve your web presence with a responsive web design our professional web design team located on the Gold Coast are happy to answer all your queries and run you through the details of our affordable web design plans.

We work with local and global businesses to raise their platform to the highest possible level. We know that one size definitely doesn’t fit all, which is why our web designers’ assess the individual needs of each business owner before finding the best way to present you to the digital world.

We know that staying ahead of the trend means staying ahead of the competition, we’ll give your businesses a great head start so your business can hit the ground running.

Source: https://rent-a-website(dot)com(dot)au/web-design-blog/why-responsive-web-design-is-important-for-your-business