Learning About Social Media Stickers

Social media stickers can be an effective promotional tool that will educate your consumers that your accounting company and its partners are socially involved and open on the internet. Custom social media stickers, be they GIFs or graphics, provide social media with an up-to-the-minute experience. Remember the days of static, flat pictures. Stickers give users the opportunity to customize their experience of social sharing, while voicing personal desires and affinities as well. Primarily, for organizations, this offers the opportunity to brand content to boost the experience of consumers on the site. It also provides marketers with the ability to use current affairs and pop culture to have trending and important social media additions that have your brand stamp.

How to make stickers for social media:

The entry barriers for creating branded sticker content can seem overwhelming, as was pointed out before.

1. Creating a Giphy account and checking your brand

While this move can seem daunting, the process of brand verification is quite straightforward. The GIF sticker options available for social media stories are driven by Giphy. You'll need to apply to be checked once you establish your account. The application can be found here. Giphy offers instructions for filling out the brand application.

2. Creating GIFs and uploading them to Giphy

Here's some important information: in order to show up on Instagram, GIFs must be posted to Giphy as stickers. At least 20 percent of the picture must be transparent with a GIF source file when making a Giphy sticker to apply for sticker status. Although there is no maximum upload file size, Giphy recommends measurements of equivalent height and width.

3. Have your GIF tested

It's time to try it out now that your GIF is uploaded. Bear in mind that the approval period for your uploads can vary, so if the GIF is not available right away, do not be alarmed. If you still cannot find your GIF on social media after a while, you might want to verify that your upload complies with the Giphy group guidelines. If it all looks good there, it might be worth it. The possibilities are limitless once your GIFs are available! To teach followers how to use and locate your sticker, a pro tip is to use a highlighted story. This can include a series of stories that display the search bar and, more importantly, the particular search term that will guide your GIF to the user.