How do I change the e-commerce landscape? See these statistics:
AR expenditure is expected to reach $ 60 billion by 2020.
61% of online buyers prefer to make purchases on sites that offer AR technology.
63% of customers say AR will change their shopping experience.
51% of customers feel that retailers fail to use AR.
70% of consumers are expected to be more loyal to brands that combine AR as part of their shopping experience.
How e-commerce businesses use augmented reality
AR allows e-commerce customers to preview products or experiences in their own environment and at their own time, before choosing to make a purchase. Using AR, customers can preview products and are more likely to choose the first product.
Here are the top four methods currently used in e-commerce stores.
1. Social media filter.
We mention Snapchat Up Top. If you are there or Instagram story lately, you might use AR filters. These filters have been used only for fun', but for years there has been an increase in the number of brands that jump on AR Bandwagon.
Why do brands use social media filters? There are three main benefits:
Increasing awareness of brands or products: This is a great way to show off new products by telling people to 'test' how they will see them.
Increased involvement: AR filters are a good way to increase audience involvement. For example, you can encourage people to mark you in their stories when they use filters to enter the competition.
"Wow" factor: There are so many brands on social media today. Adding AR filters can help show what makes you special.
Remember back in 2017 When Ben & Jerry creates a very interactive Facebook AR Facebook game to launch a new ice cream taste? This game encourages people to 'catch' marshmallows in their mouths. This type of filter requires more work to be brought to the market but is entertained without stopping and can be shared.
Ben and Jerry.
We makeup, the Italian cosmetics brand, create AR filters on Facebook that allow users to 'try-on' different lipstick nuances. Users can find their perfect match and immediately make a purchase.
Creative involves videos that show the use of filters, encourage users to try themselves. This campaign is a great success with RKT53% higher and elevator 28 points in sales when compared to only video ads.
We makeup.
2. Preview placement.
Buying wrong items is quite common in eCommerce because customers cannot handle products physically. For example, the shopper may buy a sofa set and then realize that it doesn't look good with other decorations. That's where the preview placement can help.
It gives customers a glimpse of real-time about what the product will be seen when placed in their environment.
For example, Sony Electronics recently launched the Envision TV AR application as a way to "try before buying". This means that homeowners can preview how Sony TV will fit on the wall or in the room they think for placement. With this application, users can accurately determine which TV size is perfect for their space using a smartphone and an AR TV Envision application.
Etsy, a famous online market by giving platform makers to sell their art. With so many options it can be difficult to choose print or painting, let alone visualize how it will be seen in the room. That's why Etsy helps consumers preview wall art in their own space with new AR features in the iOS application. So, you no longer have to rely on imagination when wondering whether certain molds will look good on your sofa.
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