Search Engine Optimisation (SEO) is one of the most effective techniques to attract customers to your website. The SEO industry constantly evolves and has witnessed several new updates every year. In the race to become the best SEO agency in India, digital marketing firms are all set to keep pace with the 10 best SEO trends for 2021.
Voice search to gain more prominence – As per Google, 44% of those who regularly use a voice-activated speaker, order products like groceries, household items etc. at least once a week. Hence, you should include keywords that optimise the voice search. Keep a lookout for longer phrases that people use in everyday conversation. For e.g., using voice search a consumer may ask “Which is the best SEO company in Mumbai” whereas he/she may type the same query as “Best SEO company in Mumbai”
Artificial intelligence (AI) to play an integral role – RankBrain, Google’s AI algorithm plays an important role in Google rankings. The key to optimising your SEO for RankBrain is to focus on user experience signals such as click-through rate and time spent on the page.
Mobile-friendliness to determine search rankings – Using Google’s free mobile-friendly test, check how effective your mobile site is. To ensure that Google can crawl your URLs, avoid using disallow directives. Also, on both mobile and desktop sites, use the same meta robot tags.
Long-form content to boost search rankings – An SEO expert in Mumbai can make the content more scannable by breaking it into sections with H2 and H3 subheadings. The content should also be easy to share and there should be links to relevant authoritative sources.
Featured snippets to gain more prominence – Featured snippets offer a chunk of information such as Q&A, brief bullet-points, and how-to-guides. Focus on question-based queries and relevant keywords.
Predictive search will improve – Google Discover, an AI driven content recommendation tool, has led to a new kind of search. It doesn’t even necessitate a user query. The tool identifies user behaviour patterns over a period of time and learns these habits. It can find out the exact content that is of user interest. To appear in this search, you may focus on location history, browsing history, app usage, calendars, search history, and home and work locations.
Include video to enhance effectiveness – As per the report by Wizowl in 2020, 87% of video marketers say that video has increased traffic to their website. Optimize your video channel name and description. Rather than stuffing the description with keywords, provide an overview of the purpose behind your channel.
Image optimisation will revolutionise search – We are heading towards times where people will use images for purchasing products in the future. Optimise the images on your website by using high-quality, relevant images. Include alt tags used by crawlers to classify images and add images to your site map.
Local search listings to play a larger role – Most people use search engines for finding goods and services near their location. Local SEO is important, as zero-click searches are gaining more prominence. If you want to be included in the local search listings, get featured on Google My Business Page
Data and analytics to determine rankings – Data science helps you understand buyers, visualise campaigns and come up with targeted messages. With analytics, check the URLs that are getting crawled, page loading times and bounce rates.
Keep your eyes and ears open as the competition is getting intense in the SEO industry. The 10 best SEO trends discussed above will lead to a disruption in 2021. It all depends on how effectively you implement these emerging trends.