When Alexander Graham Bell invented the telephone, he would never have thought of the role it would play in any business today. A majority of people reach out for the phone to contact a company, and with the rise in the number of smartphones, any business is just a quick call away.
Thus, it is imperative to plan a telephone on-hold message strategy, when your customer calls and they have to hold the line for a few seconds or minutes.
Customized on-hold message
What works for one business might not work for another, which is why you should plan your on-hold message in such a way that it reinforces your identity and is in line with your brand’s persona. You can utilize this waiting period to your advantage and relay information specifically targeting your audience.
Shorter hold time
Telephone on-hold message often seems to bore customers, but on the other hand, if you play an effective promotional content on-hold message, it will appear interesting to the listener. And, when the listener is paying more attention to what’s being said on the call, they lose track of time. It leads them to believe that the waiting period was of a much shorter time than it actually was.
Cross-sell products and services
You must not waste an opportunity to cross-sell your product and services. Telephone hold message can be an effective platform for you to utilize it and make the most out of it. When you inform customers on hold regarding your products and services, they show more interest and they tend to buy other products and services, as well.
Keep refreshing the content
You must be very careful about the on-hold message being played currently. And from time to time, update your telephone on-hold message to keep your customers well informed about the new products and service. Remove the information about the product that your company does not sell anymore and incorporate the message regarding new products.
Call to action
Don’t forget to integrate a ‘call to action’ into your on-hold messages. It should be well integrated into the message so that it prompts your customers for a call to action, be it regarding a purchase or seeking relevant information.
Following some of these simple but basic strategies in designing the on-hold message for your customers can help you build a strong customer base. Ready to take your first step - we are here to help! Please reach out to us and we will take it from there.
After more than 4 decades of services, we can say this with certainty that no one likes to wait.
Regardless of what those are, there is something that always happens: customers are left on hold.
Before you start, here are 4 key factors to consider while selecting the right on-hold music for your business: Why choose on-hold music?Although there are many ways to keep your caller occupied like information about the products, and services, fun facts, it’s music that wins the hearts.
Music serves the message, while also helping to pass the time.
Hold music keeps your callers distracted from the wait, although it should not be considered a fix for long queue times.
It’s just a matter of paying close attention to this aspect that keeps your customers on the line.
