Netflix occupies more than 60% of the entire video streaming website market.Having a reach in more than 190 countries, the platform made more than 18 billion last year.Netflix has more than 150 million paid subscribers worldwide including 60 million alone in the US.If we calculate in numbers, one human life is just not sufficient to consume the entire content of Netflix.In just 50 seconds, global users of Netflix collectively watch 694,444 hours of content.Netflix takes a 26.6% share of the Global Video Streaming Traffic market (YouTube is 3rd in Position).When we talk about video streaming and OTT platforms, Netflix is not the only single player.
There are other major players in the market too like Amazon Prime, Hulu, Apple TV+, Disney Hotstar, Crackle, YouTube, Dailymotion, etc.
So the completion is quite tough and content is the king!Netflix Business ModelThe business model of Netflix is not just based on monetizing but also on embracing its audience.
Apart from that, the business model is able to create such an ecosystem where the organization can scale upwards in the future.The business model of Netflix is subscription-based.
The company focuses on global expansion and the model simultaneously helps the company to scale up its operations steadily and quickly.Netflix Value PropositionThere are four essential elements included in Netflix Value Proposition which are explained below:AccessibilityThe video content Netflix provides is available across various platforms, devices, and operating systems.
Subscribers around the world watch their favorite movies and TV shows via tablets, browsers, and other devices.Unique ContentNetflix telecasts original programs, and third-party publisher’s shows.