The concept of advertising is more than hundreds of years old. The businesspersons started advertising for their products and services to boost the profit of their organization. In today's world, every single day a new business is being launched. All of them need assistance with their sales promotion and product-oriented advertisement. To help these entrepreneurs with proper marketing guidance the advertising agencies come into the picture. They help their client with a budget, account, media planning, research, public relation, and so on. In simple words, the advertising agencies handle the entire process of brand promotion and try their best to improve the brand value of the client's company with proper market analysis.
The north-east states of India are no longer falling behind in terms of career, education, economic growth, and so on. These days, many young people of Guwahati are seeking their career in advertising agencies. Here are some interesting facts about jobs in advertising agencies in guwahati.
- Various departments of advertising agencies-
Do you know there is multiple departments within an ad agency? There are departments for account management, creative writing, planning, marketing, traffic handling, UX design, etc. The department of account management takes care of the client's budget for the advertising project. In the creative department, there are graphic designers, art directors, copy-writers, and many others. The media planning department especially plans the entire advertising campaign for a client. Some advertising agencies in Guwahati are hiring web experts who can handle the daily web traffic for their client's site.
- Eligibility to work in an advertising agency-
If you wish to work in client servicing, having an MBA will help you. Even if you don't have an MBA, a diploma in marketing will do. Many fine art students are joining the creative department of advertising agencies these days. If you see yourself as an art director in any such agency, having a BFA or MFA is a must. Students with a background in journalism and mass communication are most suitable for media and planning. For production, the advertising agencies require certification of the printing and pre-press process.
If you are fluent in English and possess a good people-skill, joining an ad agency may be the right decision for you. You also need to be adept in presentation, planning, market research, and above all project management. If you are aspiring to work in advertising agencies in guwahati, you should focus on stress management and work on your competitiveness.
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Augmented is transforming the advertising industry in more than one ways.
Brands that apply augmented reality OOH advertising are seeing an increase in conversions and attaining a huge customer retention ability.
Therefore, if you are still contemplating how to use augmented reality OOH advertising, we have examples of how you can deploy effective AR powered ads.What is Augmented Reality OOH Ads?Augmented reality is a technology that superimposes a computer-generated image on the users view of the real world, and provides a composite view.The application of augmented reality in advertising has transformed how brands deliver customer experiences.
Today, we see brands enabling their customers to try different experiences even without walking to the physical stores.
Brands that have deployed augmented reality OOH effectively have realized a huge increase in conversions, and a steady growth.
So, what are some of the ways businesses can deploy effective augmented reality OOH advertising?
