You know how everybody keeps saying that Netflix is going to obliterate movie theatres? But then a film like Black Panther arrives on the big screen, and you know what happens next. The magnificent experience of watching movies on a big screen isn't going anywhere anytime soon.
The same can be said for shopping malls. The growth of e-commerce can pose some challenges to shopping mall revenues, but the experience of visiting a mall and revelling in the larger-than-life aesthetics, awe-inspiring festivities, the scent of fresh merchandise, the bling and rustle of decadent fashion, items that you can touch, feel, try on, and be left in awe of is incomparable.All of this sensory gratification is far too powerful a force to be reckoned with, which is why shopping malls will still be packed. No matter how much the Amazon economy grows, the mall will prosper.
The only difference is that shopping centres must now prepare for the revolution and become more tech savvy. Over the magic of sensory perception, they need to add a layer of fingertip comfort.
And they certainly will! They can do something that no other e-commerce company can with a great mobile app.
Shopping malls will use technology to make the beautiful real-life experience even more convenient. On the other hand, no online shop will provide you with that kind of sensory experience on a mobile device.
Today's shopping malls must recognise that their clients do not have time to saunter around aimlessly. Regulation is something that modern consumers are used to. They have the power with a smartphone app that allows them to have a better experience at your mall. So, today, let's look at how shopping malls can use mobile applications to empower their customers.
Lets start discussing what are the main stuff
First make them want to come to mall
So, how can you persuade a customer to leave the comfort of their sofa, put down the addictive phone, forego the ease of home delivery, and actually visit a mall?
Well, that was easy. Simply demonstrate how much fun it is, and then make it simple for them to attend.
There are a number of factors that deter people from visiting a mall. One of them is deciding which one to visit. Which one offers the best price at this time of year? Where is the best bargain to be had? At this moment, which one is the least crowded? Would I have to search for a parking spot for another 40 minutes?
Those are some of the most common concerns that people have before visiting a mall. They'll be much more likely to visit the mall if a smartphone app can provide them with quick answers to these questions.
Shopping malls will provide consumers with a plethora of compelling reasons to visit. Tell them about the latest offers you've found or the new restaurants you've opened. Share tempting real-time photos of the lively, but not overcrowded crowd. Show them the quickest routes to the mall from their current location and let them know how long it would take them to get there.This is how mall can make the people to drop in to the mall
Make sure that they take the easy route
The hassle of getting there is one of the main deterrents for mall tourists. Most people are afraid of being stuck in traffic and wasting valuable time. A smartphone app that tracks metrics and helps consumers find the best times to visit based on the routes they frequent can help them with this.The app can identify the lowest traffics
As a result, each customer will receive a customised recommendation for the best time to visit the mall. When combined with simple driving charts, the software becomes even more useful.
Parking is the next big baddie. Finding a decent parking space, or even worse, realising that the parking lot are full after a long journey through traffic, is exasperating.
A smartphone app will help alleviate a lot of the frustration. Malls should make significant investments in the creation of intelligent parking solutions. Customers will be alerted about the likelihood of finding available parking based on their expected arrival time. If they are unable to provide parking, they may notify visitors of other options in the city.A mobile app that effectively simplifies parking would significantly increase a mall's customer footfall while also making them so happy that they return often. The FastMall app is a good example of how an app can make visiting a mall more convenient.
Allow Navigation with in the Mall
Modern malls are unquestionably much too large to navigate on foot in a single visit, with millions of square feet and tens of miles of walking paths. Even if a mall isn't quite as large as The Dubai Mall or The Mall of America, it's still too much for the average weekend shopper to manage on their own.Customers will enjoy their visit to a mall more if they have a smartphone app that makes navigating the mall easy.
Each customer's requirements are distinct. One might be out shopping for high-end fashion, while another might be searching for bargain toys. All the customer does, from which gate she enters to which elevator she takes up the mal, affects how quickly she finds what she wants.Finding the right store on the right side of the right floor to locate the right product is difficult. If the mall makes its customers' lives simpler, it will be infinitely easier to only buy on Amazon.
Investing in a smartphone app seems to be the ideal solution in this case as well. The app will provide consumers with not only simple interactive floor maps, but also go a step further.A mobile app can understand the stores that a customer frequents thanks to the tremendous power of analytics. When a customer is on that floor or in close proximity, geo-fencing allows it to give them reminders about unique ongoing deals.
Customers may also use a smartphone app to locate the nearest bathroom, fire escape, or staircase. Customers may also use the app to see whether wheelchairs, trolleys, or strollers are accessible. In reality, the app will help customers book these services and have the wheelchair or trolley delivered to them wherever they are, saving them time and effort.
Enable the payments
Consider the following scenario: you're at a mall and you're hungry. Your favourite restaurant is just across the promenade, but you're trapped at the fashion store's billing counter, waiting for your turn. Have you ever wished you could leave your cart here and let the workers take care of the billing while you go to the restaurant?When the billing is completed, you will be informed through the mall app, make an online payment, and pick up your bags on your way out. What a blast!
Conclusion
We have explained the factors that a app can benefit the shopping malls and we brillmindz one of the best mobile app development companies in dubai make the similar apps with the best development team in dubai
