Whether it is small or medium, SEO is crucial for its online presence when you a business. To make your business an online presence, you need to hire a Houston SEO consultant or other SEO services, provider. Before hiring our Houston SEO Company or any other company, it is essential to review its services. Every company is different with different SEO strategies. Still, you have to partner with a company that offers the complete package for SEO.

As you compare the companies by focusing on these points:

  • SEO Audit

SEO audit is an in-depth look at your current SEO strategy. If you don't have any SEO strategy. In that case, your agency will evaluate your website from an SEO perspective, looking at where it excels and using improvements.

You can take the benefits of free SEO audit tools; they don't give your website the same insight as a team of SEO specialists. A missing SEO audit can also suggest that your partner company does not plan to create custom planning for your business. Instead, they may use a template, which is why they don't want to invest the time auditing your site.

Your best SEO strategies come tailored to your business, your brand, and your audiences.

  • Competitor Analysis

No matter what is your niche industry, you have to analyze your competitor. And your SEO company will discover online and offline competitors for you. This tactic will help you to take advantage of your competitor's weaknesses.

Many SEO companies include an initial competitor analysis with their services. You have to hire a company that makes competitor analyses a regular part of your SEO planning. They estimate your competitors continually, always looking and spotting opportunities.

Also, analyze your competitors every quarter; it will allow us to create competitive strategies for our clients.

  • Off-page optimization

Off-page optimization means optimizing the factors outside your website that influence your ranking in search results.

For an instant, your backlink profile can shape your ranking in Google's SERPs. Your backlink profile refers to the quantity and quality of the websites linking to your site. Most SEO companies provide you the following off-page SEO activities:

  • Promote your website content to bloggers and webmasters
  • Develop shareable content for your site's blog
  • Monitor your company's mentions across social media by users and influencers
  • Optimizing your GMB (Google My Business) profile

Your SEO agency offers you off-page optimization with their SEO services. They provide your team with an overview of their SEO services and the meaning of specific deliverables. That way, your employees make the best decision when choosing an SEO company.

  • On-page optimization

On-page optimization is another critical factor in SEO. With your On-page optimization, an SEO agency optimizes the website's features for search engines like Google.

On-page optimization SEO service includes:

  • Update title tags, Meta descriptions, and H1 tags for search
  • Auditing your website's information redirection, architecture, and internal link structure
  • Create a sitemap
  • Optimize your site images according to best practices
  • Research and optimize the website with valuable and relevant keywords.
  • Analyzing the speed, usability, and design of your website

Mostly on-page optimization makes up a significant portion of your SEO services. So if your SEO company doesn't offer on-page SEO, they are not right for you; you need to find another agency.

Hopefully, you consider these 4 points before hiring any SEO services in Houston or any other place. Dark Lab Media is the best place for you to look for a Houston search engine optimization company. You can call us @ 214.850.0668 to talk with our Houston SEO expert; we are always there to assist you.

Source: https://darklabmedia.hatenablog.com/entry/2020/11/10/173741