Many people don't know about Facebook pixel and how it can benefit your business? For those who don't know, Facebook pixel helps you to get the maximum ROI on your Facebook ad budget. It is a tracking code that you can place on your website to gather vital information about visitor behavior and Facebook ad conversions.
You can use the information to remarket, build targeted audiences, and optimize ads. The most popular type of pixel is the Facebook custom audience pixel, the upgraded version of the old custom audience pixel. Through this blog, we will introduce you to the term Facebook pixel.
This blog covers everything that you need to know about Facebook pixel, steps to create Facebook pixel code, and ways you can use it like:
- Use Facebook Retargeting.
- Use Facebook Conversion Tracking.
- Optimize Facebook Ads for Conversions.
- Optimize Facebook Ads for Value.
Go through this blog and get maximum results on your Facebook ad budget.