Quality product photography can take you a long way, ensuring that your customers have a positive experience while shopping and improve your sales. Poorly lit and blurry product images will mostly scare away the customers. Still, if you provide the sharpness and appropriately lighting with few other necessary elements, then the product might just begin to sell them.
Each product photography niche has its own certain rules. For example, in apparel photography, the product image should never be flat if you can find a mannequin or model for it. For jewelry photography, the focus should be spot on. In Footwear Photography Services has its own set of rules, which we will be explaining below.
- The footwear should never be left flat as it provides little truthful information to the customer and doesn't help them make an informed decision whether to buy or not the footwear. You can make it look like someone is wearing it. It will help you communicate the shape and help the footwear stand alone. You can create this by stuffing the footwear with tissues or some other kind of paper, or you can use dental floss to hold the strap of the footwear.
- Even in the retail store, the footwears are displayed upright across the platforms or table. The shopkeeper displays the footwear in this manner because it's more flattering for the products, so the principle remains the same for e-commerce business. The customers want to look at every aspect of footwear. They want to imagine that they have walked into a store and are looking through your inventory, and they have touched and tried all that you have offered.
- Another aspect that you should avoid during the Footwear Photography Services is that you should avoid the background's clutter. A lot of elements in the background of the image will distract your customers from what you want your customers to look at, and that's your product. Keep everything simple and clean in your frame to draw maximum attention to your footwear. You can utilize props with regards to your business and personal branding. But providing 360 Photography Service for each footwear is more convenient.
- Never use harsh lighting while doing product photography; even if everything else goes wrong, lighting is an area you cannot goof up. It would help if you had appropriate lighting, or your product will not look appeal to your customers. The wrong type of lighting will highlight the wrap colors and imperfections of the product. The harsh lighting which throws deep shadows is one of the worst types of lighting for product photography. It is always advisable to use soft and natural lighting. Try to take your photos next to large windows with natural lighting. If you wish to capture photos outside, you need to find a heavily shaded area to get the most even light.
- Avoid using blurry or soft-focus photos. Soft-focus photos might be artistic in various other photography methods. Still, in a product, photography clients regard soft-focus as a nuisance because it prevents them from seeing the actual photo of what they are buying. To avoid this, use a high aperture camera to get every aspect of the footwear and use a tripod so that the image taken is not shaky.
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