The average advertiser can expect to double the earning with a proper PPC ad campaign with AdWords.
But for most advertisers, that is not the case.
And Google, being the ever-gracious teacher that it is, makes sure you know what’s wrong with your campaign – with Google Quality Score.
Google Quality Score is an estimate of the quality of your ads, keywords, and landing pages. It is a general guide that can help ascertain the usefulness and relevance or otherwise of your ads and landing pages.
Why Does Google Quality Score Matter?
Google Quality Score is like your credit rating.
Your credit rating determines whether you’ll get a loan or not and what interest rate will be charged. And similarly, Google Quality Score determines the price and position of your ads.
The score is allotted on a ten-point scale, with one being the lowest and ten being the highest. Higher QS could translate into a better ad placement (above the organic search results) and a lower CPC.
Google calculates the cost of every click on your ad using the following formula –
Max bid = Ad rank of the advertiser below you/your quality score + $0.01
Now, this makes it evident that your Quality Score (QS) matters. A lot. Good QS can help you save up to 50%. And a low score can cost you 400% extra.
Factors that Affect Quality Score
Google considers the following factors to determine Quality Scores –
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Expected CTR – How likely are viewers to click on your ad when it is served to them?
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Ad Relevance – Is the ad relevant to the targeted keyword?
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Landing Page Relevance – Is the landing page relevant to the keyword for which the ad is displayed?
Continue Reading: https://www.insightssuccess.com/improve-your-google-quality-score-with-these-hacks/.
As per a report by Criteo, around 20% of people are more likely to buy on mobile phones than on the other devices. Hence, it is necessary to optimize the landing pages that can drive conversions. Landing pages are the pages to which you send your traffic. It is the first impression of your brand you create on your users and so getting it right is important.
Landing pages should be flawless and so here we will discuss how to design the landing pages so that they can be effective enough to drive more visitors and convert them into customers.
Do you want to know the important aspects of a rectangular trampoline with enclosure? If yes, read this article and get inspired by the unbelievable benefits of a rectangular trampoline with enclosure for children. Rectangular trampolines provide the best landing experience because the rectangle trampoline has springs that don’t work together, the jumper is free to jump and land where they choose. Continue reading...
We’d love to share our latest Google Ads tips with you - watch the video now and learn all about landing page split testing.
Hello guys, today we have come up with another unique and useful topic for all businesses.
That is “Why Data Accuracy Matters For Your Business?” In general, most of the business owners will not consider this point in business developing process.
So we want to share an article on Why is Data Important For Your […]Continue reading
An Email Marketing is a powerful way of marketing your products/ services which involves sending commercial emails to a group of people or potential customers who already visited our website or subscribed to offers/ packages to the email list.
This strategy is used by most of the organizations as it is not much expensive.We are a marketing company in Hyderabad create fascinating email schedules and content plans, as the best email campaigns are planned, structured and timed to correlate with other marketing activity and visions.
This will provide ongoing and multi-point contact that delivers results.
We’ll suggest the optimization of landing pages too, to verify the final destination.Do you even know anyone who doesn’t have an email address?
You probably receive a variety of HTML emails weekly (I sure do).
You read them, get impressed by them and even look forward to another one.
