Why Android Applications are Important for Business?

The traces of dynamic growth in the number of mobiles people own can be found in the last decade. The sudden surge in smartphones has made us so dependent on touch technology that every minimal transaction in our daily life is dependent on it. The increase in number of phones means an increase in the number of users. These users are spread over diverse strata economically as well as geographically.  Hence this wide coverage can be used for spreading information through applications over the smartphones to all the users. This is primarily why targeting mobile applications and developing such platforms has become necessary for all the companies in current times.  

People have taken to performing so many functions over the apps like booking tickets for a movie or a flight, shopping online, ordering groceries and toiletries and even luxury products. It has become imperative that brands who want to boost their business establish their presence online through app development. The android apps are amongst the top most used apps as most affordable smartphones have an android software. Thus, businesses should focus on developing android applications for mobile to ease access to their services and increase clientele. It offers 24/7 service to your potential customers. These apps help in optimizing the workplace environment by assisting management of employees. Companies can hire any app development company to create their android app or assist on the same. It is time effective and cost saving.

DEVELOPMENT AND MODIFICATION OF APP

These apps can be created by using app creation platforms which allow easy process for creation. They give you easy steps to follow through to create your app. The setup will involve what name you want it to be, the description of your business or profession as well as Facebook and website address. Even if you don’t have presence over social media, you can construct your app using such self-help apps. 

Once your app is generated, it will display a basic interface which needs to be worked on continuously to fit the business trends of your competitors. Customization is necessary to give it a personal touch so that the users can feel affiliated and sense of comfort while using it. There are so many features that one can add while modifying the interface, however you should stick to features that provide ease of access as well as great user experience. Even Data and IT services can use such apps to increase customer relations and provide services through specified platforms. Including features like user reviews and click-to-call or coupons on mobile applications to promote business growth.

IMPORTANCE OF ANDROID APPLICATIONS TO BUSINESSES

Businesses use a wide array of task forces to complete their day-to-day jobs which can be taken over by applications to provide a modern and enhanced look to the company’s customers.

• Wide Networking – Building a mobile application for your business essentially creates a wide network of customer base. With the growing number of mobile users, the scope of digitally expanding your business to reach every smartphone owner is just an app away. Thus, using app creator tools or hiring an app development company, you can reach a specific audience that would like personalized access to service or products that you offer. The features of push notifications, email newsletters with offers, discounts or any other incentive on your app entices customers.

• Longer Business Hours – Unlike a physical store that has limited number of hours to function, an android application allows businesses to stay open 24*7 to provide hassle free services to their customers. This increases the chances of conversions through potential customers, given it can occur any time any place. It generates more revenue for the company. The orders can be placed on these online stores by users at any time to avail a product of their choice. It also helps in brand recognition and traffic.

• Enhances Innovation – Physical outlets do not provide the luxury of customization every time a new trend hits the market. It is not feasible for business owners to keep changing their outlet but it is easier changing features on mobile applications to fit your requirements. Every year, Android comes up with inventions that make trends shift digitally. Thus, in order to have an upper edge on sales than your competitors one can innovate the mobile applications to match the customers expectations in future. 

• Reduction in Costs – The cost of paying workers to do manual labor is reduced as those tasks can be accomplished on the app itself. If you’re a company providing data and IT services, then you need not indulge in setting up a physical premise for your business. It will make a significant impact on costs if these services are undertaken online through the use of such android applications. It will increase work efficiency and save time and money.

• Brand Recognition – Since the surge in number of mobiles has scaled up to new heights, their owners help a business develop its brand name. An application downloaded online for undertaking some service creates brand recognition through its easy-to-use features and customer services. The hassle of offline transactions is cured and the experience with a particular brand helps in establishing brand loyalty. This is similar to building a guaranteed customer base in a physical outlet, although here, the customer base is wider than before.

• Customer Relationship – An android app helps the business in creating better customer relations by providing services to personalize their experience. The apps give them the advantage of reaching the company by a call or mail which is responded to by AI chatbots immediately. They can post reviews on various social media platforms and make order requests. It helps the company to know about the desires of the customers by maintaining a data of their searches and likes. It also helps in tracking their activities and purchase patterns.

CONCLUSION

The ease in development and modification of the applications is also a reason why companies are expanding their reach by such methods online. The digital developments have helped these apps to function on an advanced level like Chatbots, PWAs as well as Motion UI. Thus, in this era of technological innovations, it is important for businesses to maintain their presence online through such apps if they want to prosper.