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How does Glovo work: Insights into the Glovo business model

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lura hoffer
How does Glovo work: Insights into the Glovo business model

Food delivery startups have experienced a huge boom in the last few months. They were already very popular but the COVID pandemic restrictions led to the fast growth of these startups. Many food delivery startups are working globally but this article will unveil the business model of a fast-growing food delivery startup- Glovo, which gained huge demand in just 5 years. This article will share the company’s basic know-how and provide answers to “How does Glovo work?” and “How does Glovo make money?”.

 

Glovo, a Spanish start-up company, was founded by Oscar Pierre and Sacha Michaud in 2015. The company offers on-demand delivery services in 21 countries with 59K active couriers, 7.4M active customers, and approx. 1.9K (as per the data of the official website) employees. Its application meets the day-to-day needs of its consumers in a fast and affordable way. As per the latest news update of 10 Feb 2021, Glovo has appointed its new Chief Technology Offices, Narek Verdian. The company aims to enhance its marketing strategy with the help of technology which indicates its immense concern of strengthening the platform to provide a better experience to its customers.

Glovo is an on-demand delivery app that allows its user to order a wide variety of products and have them delivered at their doorway. The list of products is not just limited to the ones displayed on the app but varies as per the demands of the user. Customers can request a variety of products even if it’s not present in the order list of the app. In that case, the order will be picked up from the desired location and also delivered at any desired place from any store in less than an hour.

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