There is a thin line between a good business and a great business, and that gap is filled through marketing. Marketing is the primary source of building your business. It also helps create a space for everlasting relationships between the business and its audience. No matter how big or world-changing the business idea might be, it’s all a waste if the audience and consumers do not itch the idea of it in their minds.
The market has a high competition of sellers, which are selling the best products of their kinds. No matter how mind-blowing the new upcoming business might it, it will be of no use, if the consumers don’t know that it exists! This is why marketing is considered to be the backbone of the business industry.