A customer facing display at the point of sale (POS) is one of the few items worth sacrificing precious counter space real estate for. A customer facing display is a digital screen that enables customers to see and confirm their orders in real-time, including menu items, modifiers, and costs, as the name implies. A customer display will greatly enhance the customer experience by allowing guests to see their order's specifics, thus reducing frustration, errors, and delays.
A customer facing display helps more than just your customers. Using a POS-integrated customer show in a restaurant comes with a slew of advantages, ranging from improved performance to larger check sizes.
If you're thinking of getting a customer facing display for your restaurant POS or pizzeria POS, keep on reading.
What is a Customer Facing Display?
Before we get into the specifics, let's clear up one huge misunderstanding: what is a customer facing display?
A customer facing display is a screen – either a monitor or a tablet – that allows you to show your customers itemized order and payment details at the point of sale.
Unlike a self-ordering kiosk, the customer does not communicate with any of the details or push any buttons on the customer-facing display screen; instead, it acts as a visual confirmation. A customer display screen can also be personalized with your restaurant's branding and used to remind customers about promotions, your restaurant's loyalty program, new menu items, and more.
It's also worth remembering that a customer display isn't a stand-alone piece of technology; rather, it's an integral part of your resturant or pizzeria POS system. The details that your staff enters into the POS system will immediately be reflected on the customer facing screen since a customer displays runs on the same program as the POS system. Your customer facing display would, in most situations, be made up of the same hardware as your POS terminals, such as an iPad tablet, but focused on facing the customer.
5 Benefits of a Customer Display for Restaurants
Although it may seem to be more of a luxury than a requirement, a customer facing display has much more advantages for your restaurant than you may know.
Here are six ways that a POS customer display system can support almost any limited-service restaurant:
- Improves the Customer Experience
The effect on the customer experience is one of the most evident advantages of a point of sale show.
Each item and its price will appear on the customer facing display as a staff member enters the customer's order details. This ensures that the customer can quickly and easily verify that their order information is right, including any modifiers or adjustments, using the POS display. It also informs the consumer of the price of each item and any discounts that have been applied.
Customers enjoy the clarity that a customer display offers because it ensures them that they will receive exactly what they ordered and how much they will be charged – information that can help create trust between your staff and your customers.
A lack of errors leads to trust. Customers can quickly detect any errors when they see their order details on the point-of-sale board. As a result, a POS show decreases the probability of miscommunication between employees and customers, resulting in fewer order errors, voids, and comps.
- Faster Ordering Process
If you own a fast service restaurant, you know how important the pace is to the customer experience. A customer facing display will help to speed up the ordering process so that queues at the counter don't extend all the way out the door.
A restaurant POS customer display, as previously mentioned, allows guests to easily and rapidly check their order details, reducing the probability of errors significantly. Furthermore, workers can spend less time making last-minute adjustments or corrections with fewer order mistakes, which slow down operation.
Reduced waiting times are vital to any restaurant's success, and research indicates that even a modest reduction can have a substantial financial impact. This means that if you earn a reputation for being a fraction of a second quicker than your rivals, customers would be more likely to visit your restaurant again and again, resulting in increased sales over time.
- Enhances Loyalty Programs
A customer display can be used to illustrate delectable combinations, as well as irresistible incentives for your loyal customers. You can use your point of sale monitor to show customers valuable details about the incentives they've received with each order.
According to studies, customers can adjust their behavior to achieve a higher level in a reward program, so seeing how many points they can receive will inspire higher spend and repeat visits. Furthermore, showing loyalty information will save time by enabling you to respond to questions about points and rewards before the customer asks.
- Boosts Customer Engagement
Customers consider wait times to be shorter while their time is occupied, according to studies. In this respect, customer facing displays are useful because they can help redirect focus away from the wait and alleviate boredom by keeping customers engaged at the point of sale.
For example, you can set up your customer facing display that highlights current events or promotions, new menu items, and other details. To keep guests engaged at the counter, pair this message with an eye-catching custom graphic.
Some restaurants can also use a point-of-sale monitor to highlight their social media accounts and engage customers with their content. This can be a great way to capture your customers' attention and expand your online following.
- Saves Money On Advertising
Restaurants have never had it more important to establish a clear brand identity, and a customer show will help to reinforce the message you want to send to customers.
Most customer facing displays are highly customizable, meaning you can change the look and feel to fit your company's branding. You can customize anything from the font size and colors to the logo and promotional photos on your POS display to make it suit your venue. In other words, your POS customer display can be thought of as a form of digital signage and valuable real estate for your brand message.
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