Firstly the question is what is Pay Per Click Marketing? / ideoversity/ seo
Pay Per click is also known as PPC.PPC marketing is the process of using a search engine to generate clicks on your website, rather than other “ earning” clicks organically. It is a very powerful tool for any organization or a business. PPC ads can appear on the top of the search engine, it can be marked in the yellow label.
When and who invented PPC?
Gross Bill invented the PPC concept in December 1999. it was not until October 2000, google AdWords launched the system to create text ads and place them on the search engine.
History of PPC
- The first platform launched by Planet Osis when yahoo is dominated to use as a search engine.
- Google launched CPC Ad Words in 2002 and began to dominate the next search engine.
- In 2010, the google launch shopping ads
- Google Ad Words continues to be the largest CPC advertising platform in order to meet better customer expectations.
Hence, PPC is good for every business.
Is Google AdWords free?
Creating an account on google ads is free, you can pay whenever your customer clicks and takes an action on your website call or message, etc. Google provides you the reports and insights of all people who take an action on your website according to the report and insights.
Are Google ads worth it?
Google ads are beneficial for a small business, There are a lot of advantages to promoting on google. Google can offer including the capacity to contact focused on a targeted audience, and easy-to-follow ROI.
How successful are Google ads?
The effectiveness of google ads: Using google ads or any other advertising platform requires time and money, many people think thousands of money and time are well spent because google ads give us measurable ROI.
Are Google ads or Facebook ads better?
If we are talking about Facebook ads, the Facebook ads are better when you want your brand awareness and your goal is to increase your demand generation, it is more economical for you. But when we talk about google ads it is better when your goal is to generate sales and leads, then it is beneficial for you than Facebook ads.
You want to become a PPC expert and run PPC campaigns for your websites?
PPC offers you a good opportunity to market your brand to your customers.If you want to learn more about PPC or and want to learn how to run a PPC campaign for your website with a proper advertising strategy?Reach out to us at ideoversity( best IT training institute). Ideoversity offers the best SEO training courses and PPC, digital marketing, and Web development courses.
It helps to make a secure connection between the client and server through the secure protocol HTTPS.How SSL Certificate works step by step?A user connects to SSL enabled service.
The public key provides ways for both parties to encrypt messages that can only be readable for another party.When the user sends a message to the server, the application uses the server public key to encrypt messages.The server gets the client’s message and decrypts it using its private key.
Messages sent back to the program have encrypted these messages along these lines using a public key created by the client’s application.Do you want to know why SSL is essential?
Here are our 5 key reasons to activate an SSL Certificate on Your WebsiteIt can protect your dataSSL declare your identityGood search engine rankingIt can help you to satisfy PCI / DSSIt can improve the customer’s trust It can protect your data:It can help to protect your data or information.it can reduce the risk of loss of personal information.
On installing SSL all your information can be secured in the terms no one can access your data, While dealing with sensitive data like iD passwords, etc, through SSL website can not be hacked by anyone.
SSL declare your identity The second main task of activating SSL is to provide security to a website, Identity verification is one of the very vital aspects as far as website security is concerned.When you want to activate an SSL certificate you can go through an authentication process that can set by an independent third party which is called a Certificate authority (CA) The CA identifies your identity or your organization, when you provide your identity then your website is secure and has trust indicators vouching for your integrity Good search engine ranking In 2014 Google changed its algorithm to give the upper hand to HTTPS SSL certificate websites.
We all know that if you have lead gen forms, they are a significant bit of the conversion rate optimization puzzle, however for what reason does this piece regularly highly impact on CRO?
For instance, a form to sign up for a blog would be considered higher in the funnel than a form to sign up for a free trial of a product which is much lower in the funnel.
If you have various CTA's, for example, "Checkout" and "Keep Shopping" for eCommerce, guarantee there is a clear hierarchy to separate between the essential and secondary CTA’s.
This may appear to be given but making the form seamless and thoughtless may remove possible areas of friction from the procedure.
Making the CTA a big button that could be easier for users to find and click than having a text link that could be overlooked by users.
This can be particularly significant for mobile users who are working with a smaller screen and have less control over what they are clicking.2.
