Despite the COVID-19 pandemic, off-trade sales of RTD tea are expected to be moderately positive in volume terms in 2020. On-trade sales, on the other hand, were strongly impacted by lockdown in the spring, which also completely wiped out consumer food service sales. RTD tea’s positive rates in off-trade were a result of the fact that a large proportion of still RTD tea sales in Finland are in one litre packs, rather than smaller on-the-go cartons, and that the relatively recent kombucha boom in...
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Euromonitor International's RTD Tea in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change. |
Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of Contents
KEY DATA FINDINGS
2020 IMPACT
RTD tea sales see positive off-trade volume growth in 2020, thanks to large pack sizes and the kombucha boom
Kombucha continues to tap into health and wellness trend and boost sales for RTD tea in 2020
Still RTD tea sees new product development and packaging shifts, fuelling current value and unit price growth
RECOVERY AND OPPORTUNITIES
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 2 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-
2020
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
... continued
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The global RTD Tea market provides a giant platform for several firms, organizations, and manufacturers established across the world Coca-Cola, JBD Group, Ting Hsin, Unilever, Uni-President, Amul, Argo Tea, Arizona, Asahi, Britvic Soft Drinks, Dr Pepper Snapple, F Foods, Haelssen & Lyon, Hangzhou Wahaha, HeySong, Ito En, Kirin Beverage, Malaysia Dairy, Marley’s Mellow Mood, Nongfu Spring, PepsiCo, Pokka Sapporo Food and Beverage, Suntory, Sweet Leaf Tea, Tai Sun, Tan Hiep Phat, Trade Winds, Vitalon, Xing Tea that are competing with each other in terms of offering best possible products and services to their customers and hold significant share over the market.
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