NRT smoking cessation aids is expected to be one of the consumer health products least affected by COVID-19. Recent studies conducted by the European Commission and Eurobarometer on smokers’ attitudes towards tobacco products reveal that Bulgaria has the lowest numbers of ex-smokers per capita in Europe. In addition, the country has the highest average age of smokers who quit tobacco products. This is in line with the data identifying Bulgaria’s adult smoking prevalence as one of the highest in...

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Euromonitor International's NRT Smoking Cessation Aids in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: NRT Gum, NRT Inhalators, NRT Lozenges, NRT Patches, Other NRT.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Why buy this report?

* Get a detailed picture of the NRT Smoking Cessation Aids market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Table of Contents:

KEY DATA FINDINGS

2020 IMPACT

NRT smoking cessation aids expected to remain in low demand in 2020

Herbal based products see boost in demand, offering a more natural alternative

Johnson & Johnson’s Nicorette remains virtually ubiquitous in NRT in Bulgaria

RECOVERY AND OPPORTUNITIES

High levels of affluence among smokers offers opportunities for value-added products

Social acceptance of smoking will remain a barrier to the uptake of NRT into the forecast period

E-commerce is likely to increase into the forecast period, boosting sales of NRT through these channels

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CATEGORY INDICATORS

Table 1 Number of Smokers by Gender 2015-2020

CATEGORY DATA

Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020

Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020

Table 4 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020

Table 5 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020

Table 6 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025

Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025

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EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020

Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2015-2020

Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020

Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020

Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020

Table 14 Distribution of Consumer Health by Format: % Value 2015-2020

Table 15 Distribution of Consumer Health by Format and Category: % Value 2020

Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025

Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

... continued

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