Frozen baked goods will continue to see strong growth rates in 2020 thanks to an expanding offering and improved distribution in Serbia. Frozen baked goods is also expected to benefit from the growing convenience trend in Serbia as people have less time to prepare baked goods from scratch at home, as would be the traditional way. As such, frozen baked goods is expected to continue the upwards trend established in the review period thanks to the growing demand for affordable, easy to store and ea...


Euromonitor International's Baked Goods in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Table of Contents

Frozen baked goods set to grow in times of COVID-19 thanks to long shelf life and convenience
Controversy sparked over imported bread and unofficial workers in the baked goods category
Recent developments in the category include Don Don doo’s social media competitions and product launches from Dr Oetker


Serbian bread and pastry habits are set to continue
Health and wellness boosts popularity of flat breads
Unit prices in baked goods expected to rise thanks to price hikes in leavened bread and dessert mixes


Table 1 Sales of Baked Goods by Category: Volume 2015-2020
Table 2 Sales of Baked Goods by Category: Value 2015-2020
Table 3 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 4 Sales of Baked Goods by Category: % Value Growth 2015-2020

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