In 2020, off-trade volume sales in off-trade RTD tea remained positive as retail channels remained open during lockdown and extended their operating hours to accommodate the influx of customers during curfew hours, normally from 0600-1400hrs or 0600-1500hrs. On-trade volume sales, however, declined sharply due to foodservice closures and the absence of the option of RTD Tea of brands on e-commerce platforms.
Euromonitor International's RTD Tea in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Content
RTD Tea in Saudi Arabia
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
Off-trade sales of RTD tea remain buoyant in 2020, but overall sales are hampered by lockdown and foodservice closures
RTD tea remains limited to still options in 2020 and is led by Lipton
Traditional grocery retailers gain share as wary consumers shop locally
RECOVERY AND OPPORTUNITIES
New product development will target younger demographics and online audiences
The future is bright for RTD, with plenty of opportunities for growth
On-trade sales are likely to continue to falter, but off-trade can benefit from increasing online brand promotion
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 2 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
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