Whilst the mandated closure of cafés, restaurants and other foodservice establishments led to a steep decline in on-trade volume sales of RTD tea in the United Arab Emirates in 2020, off-trade volume sales declined as a consequence of the rising health awareness. Due to the sugar content associated with RTD tea, consumers in the United Arab Emirates have been opting more and more for soft drinks that are perceived as healthier such as bottled water and 100% juice. The significant growth in curre...

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Euromonitor International's RTD Tea in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Content

RTD Tea in the United Arab Emirates
Euromonitor International
February 2021

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List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
COVID-19 leads to a steep decline in on-trade volume sales, whilst off-trade volume sales are affected by the health and wellness trend
Consumers show growing preference for health oriented RTD tea products
Unilever maintains its commanding lead, benefiting from its long presence and wide distribution network
RECOVERY AND OPPORTUNITIES
Health and wellness trend will continue to stimulate innovation
Efforts to differentiate brands via flavour and packaging likely to increase
More brands expected to launch superfruit flavours
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 2 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020

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