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How Responsive Web Design Can Benefit SEO

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Cariva Technologies

Mobiles and tablets are ruling the gadget world at the moment with more and more people making them a part of their daily lives. It's inception in the year of 2020, responsive website design has taken the world by the storm with a primary focus on providing the users with a consistent experience throughout different devices. Before this designing approach made its entry, businesses had to rely on creating. A dynamically served on mobile website or a separate mobile website.

 

Usability is linked to SEO

The prime reason behind adopting a responsive website design is easy usability. For example, a person browsing a website on his/her smartphone will want to have the same experience while browsing from a PC or laptop. If the experience isn’t positive, chances are high that the person will quickly jump to some other site which increases the bounce rate of the site, thus affecting SEO ranking. Thus, the idea is to provide the users with a seamless experience between multiple devices that will helps to reduce the bounce rate and add to the betterment of SEO ranking in search engine results.

 

Lowers Down Page Load Speed

Google reports that the minimum time taken by a mobile device's website to load is more than seven seconds. Since responsive website design does not require any users to be redirected to another URL, the page load time decreases considerably. Google stresses a lot on making websites load quickly and as easily as it impacts the experience of the users. Users always prefer websites that load quickly which again, increases the popularity of the website.

 

Wrapping It Up

Going responsive is no doubt the perfect way to attract visitors to a website as people nowadays are frequently using different devices to search for information. A responsive website offers visitors exactly the kind of experience they expect from a modern website and thus, also increases traffic which assists with better ROI and higher search engine results.

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